||the income of a government from taxation, excise duties, customs, or other sources, appropriated to the payment of the public expenses.
||the government department charged with the collection of such income.
||revenues, the collective items or amounts of income of a person, a state, etc.
||the return or yield from any kind of property, patent, service, etc.; income.
||an amount of money regularly coming in.
||a particular item or source of income.
I find that we have two very distinct classes of proprietors. Those who concentrate on cutting expenses and those who try to find ways to increase revenue.
It's important to keep an eye on expenses but it seems that our industry is more focused on cutting expenses at the cost of generating additional dollars. The proprietors that I have found to be the most successful concentrate on finding ways to generate more money, even when this means spending money. ROI is their means of determining if they should procede with a program or equipment purchase. They live and die looking at what return they can get on their dollars spent rather than cost alone.
Take a moment to reflect....are you expense driven or revenue driven?