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[rev-uhn-yoo, -uh-noo] Show IPA
1. the income of a government from taxation, excise duties, customs, or other sources, appropriated to the payment of the public expenses.
2. the government department charged with the collection of such income.
3. revenues, the collective items or amounts of income of a person, a state, etc.
4. the return or yield from any kind of property, patent, service, etc.; income.
5. an amount of money regularly coming in.
6. a particular item or source of income.
I find that we have two very distinct classes of proprietors.  Those who concentrate on cutting expenses and those who try to find ways to increase revenue. 
It's important to keep an eye on expenses but it seems that our industry is more focused on cutting expenses at the cost of generating additional dollars.  The proprietors that I have found to be the most successful concentrate on finding ways to generate more money, even when this means spending money.  ROI is their means of determining if they should procede with a program or equipment purchase.  They live and die looking at what return they can get on their dollars spent rather than cost alone.
Take a moment to reflect....are you expense driven or revenue driven?

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The Theme Parks in Orlando & the Casino’s in Las Vegas are good examples of what it takes to stay fresh, relevant & profitable. Build it, maintain it, tear it down then start over again.

Waste is the only expense that should ever be cut and capitol improvements should be looked at by Centers as the cost of staying in business.

When I make improvement and changes to our center I look at how it will affect two things.

1. The return of my investment. (My League Bowlers & regular customers)

2. The return on my investment. (New Customers & new revenue.)

Visit our website at

Excellent observation. All of the successfull proprietors that I have been involved with in the last 25 years have all had the same mindset. You have to spend money to make money. Other than your usual operating expenses most proprietors are reluctant to spend the money to properly market their centers. They look at marketing as an expense rather than a cost of doing business. We at Bowling Rewards offer the most dynamic revenue generating programs in the industry. For more info contact Brian Cahalan @ 509-991-7627 or e-mail me @

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