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LENEXA, Kansas – After two years of planning and implementation Redemption Plus® is releasing a new website this fall. The new platform is tailored to the specific needs of redemption customers and will allow Redemption Plus to adapt with the industry as it changes at an ever-increasing rate. In collaboration with Clarity Ventures and Image Makers, the new website was created with a discovery process that involved live customer shopping observation and analyzing best practices from major e-commerce players like Amazon, Target and Walmart. “Some of our customers have been shopping on our site for years,” Mike Tipton, VP of Marketing and Sales said. “We want to take care we don’t shock them, but we also needed to catch up to the modern e-commerce experiences everyone is familiar with. We watched a variety of our customers shop our current site to understand behaviors, likes and dislikes. Not only was this eye-opening for me and my team, but we learned what we needed to enhance on the new site and what features needed to remain the same – or at least be similar.” It wouldn’t be a website relaunch without new and exciting features. There will be more product images to help customers understand display methods. Shoppers will be able to enjoy a more robust search feature and sorting options, allowing them to quickly find products by keyword, ticket value, price, age range, favorites and past orders. Perhaps the biggest update is the site is now mobile-friendly, which is crucial for customers who want to shop while walking through their redemption spaces. There is also better functionality for owners and purchasers of multiple locations. The buying experience is similar but modernized. The launch of the new e-commerce system is the bookend to a busy 24 months for Redemption Plus. Throughout this time, internal work was executed to produce a strong foundation for the website to accomplish its intent. “We have a lot to be proud of when it comes to what we accomplished the past couple years,” Tipton said. “We updated and solidified our foundation as a company. Initiatives like a complete product line overhaul, creating a product index based on 365 performance, crane and merchandiser program updates, price simplification, the creation of the industry’s first service model offered by a redemption company, an excellent design program and redemption training development were all accomplished in the last two years. Ultimately, it’s all to make our customers’ lives easier and the hope to once again be the leader in redemption e-commerce. The new platform will not only give shoppers improved functionality, but also will allow Redemption Plus to bring new tools and technology to our customer base.” The redemption program doesn’t always sit at the top of an FEC owner’s mind. The new Redemption Plus website, and the work that led up to it, will give users a curated and easy way to get what they need when they need it. Redemption Plus customers have access to training resources, product suggestions, reporting tools and now a convenient shopping experience, too. To learn more about the work Redemption Plus has been doing to prepare for the new website, click here. The website will be released to a test group within the company’s 1,200+ customer base in early October with plans to fully launch before IAAPA Attractions Expo.
Last updated by David Garber Oct 8, 2019.