Bowling Industry Online

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Christopher Swanson
  • Male
  • Wolcott, CT
  • United States

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Christopher Swanson's Discussions

bowling center marketing - heat wave idea

Good idea from AMF to market around the current heat wave and promote bowling for it's cool indoor element!Center that use BMA's Automatic+On-demand Email Service (…Continue

Started Jul 3, 2012

What do you offer a customer on their birthday?

Panera Bread just sent me a Happy Birthday email that included a gift. Interesting that they did not list exactly what the gift was, saying instead that it was a "surprise". I don't agree with this -…Continue

Started Jun 25, 2012

What do you offer a customer on their birthday?
2 Replies

I am on hundreds of bowling center email lists to learn more about what kind of email marketing is being sent out.My birthday is coming up in 2 weeks and I just received a handsome email from Boonton…Continue

Started this discussion. Last reply by Christopher Swanson Jun 25, 2012.

Using industry terms in marketing
1 Reply

I am on hundreds of centers' email lists and often see centers promote their events using buzzwords like... SIN Night, 9 Pin No Tap, Casino Bowling... but not offer any detail on...- what the program…Continue

Started this discussion. Last reply by scott frager Apr 30, 2012.

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Profile Information

Business Name
BMA Marketing (New Bowler Outside Advertising)
Wolcott, CT
Company Website

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Christopher Swanson's Blog

We had a blast tonight at Spare Time Bristol

Despite my 8 year old's grimace from being forced to…


Posted on December 4, 2010 at 9:00pm

Vision, Mission, Value

We updated our "Vision, Mission and UVP page yesterday and it has me feeling very focused on who I want to serve and why.

Thanks for the review...…


Posted on November 17, 2010 at 9:00pm

RE: Undercover Boss - Lucky Strike's Steven Foster

Just watched a stream from of Undercover Boss featuring Lucky Strike's Steven Foster and was really moved.

Not sure what hit me so hard...his mother passing (a shared pain - I lost mine a few years ago when she was 58). Or maybe I saw the determination etched in his face from building a business. I have had to reconsider my performance for all past employers now that I own a business and see the imposing responsibility that awaits all…

Posted on November 16, 2010 at 9:00pm

Waynesboro, VA...Small center, big results

12 lane center Wayne Lanes (Waynesboro, VA) reports that in the fist 15 days of their Merchant Coupon program ( they received over 75 coupons, many of which far exceeded the $10 per visit average that the program typically produces.

Owner Shawn Lavender said "We've b

Posted on November 15, 2010 at 9:30pm

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