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fred kaplowitz posted a blog post

Do You Fear The Summer?

Lots of us have had pretty good winters, especially since we were goingagainst last year’s snow days and very cold temps that kept people at home.But now we are faced with summer, a time we all know too well.Many operators will go back to the drawing board and do the same old thingand get about the same number of league bowlers…or less.Other operators will institute all new programs, rally the troops and putout tons of “sell, sell, and sell” of email and Facebook posts and getabout the same…See More

Apr 8, 2016

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fred kaplowitz posted a blog post

The Proverbial Fly on the Wall

“I’d love to be the fly on the wall in that office today,” we may findourselves sometimes saying, especially when we want to know what someone isthinking, but that knowledge is something we are not privy too or it issomething that is too impolitic to ask, so we don’t and just fantasizeabout that fly.On the wall. With his ears wide open. Just listening.We think if we know what someone is talking about that we know what theyare thinking.Unfortunately, what people say, often, doesn’t equate to…See More

Mar 23, 2016

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fred kaplowitz posted a blog post

Six (6) Actions You Can Take Right Now to Increase Revenue in the Very Near Future

Fall league season still has a few months to go. In some places, there arejust six weeks left. With that in mind, what are you planning to do now toincrease your business over the next 4 to 6 months?Here are 6 actions you can take now to enjoy real revenue growth in thefuture.1. You know about summer league planning, so I won’t bore you with thedetails here, just a quick reminder to make sure that you try a few newconcepts that are more fun, exponentially different and entertaining, aswell…See More

Mar 9, 2016

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fred kaplowitz posted a blog post

Two Options for the 21st Century Small(er) Business

If you own a small(er) business, and most of us do, you have probablymanaged your business like we all have. Except for managers and mechanics,we hire “industrialized workers”.That is we hire cogs in the system; people who want to be told what to do,who are hired and trained to obey. These are jobs that get outsourced orpeople who work cheap. This team needs a manager, a manager patient enoughto instruct, teach and measure.The Downside: Sometimes you, the boss, are also busy getting new…See More

Feb 26, 2016

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fred kaplowitz posted a blog post

7 Tips for Creating a Functional Email Experience

Chad White is one of the all-time gurus of email marketing Chad is theResearch Director at Litmus and the author of Email Marketing Rules andthousands of articles and posts about email marketing.His research and commentary have appeared in more than 100 publications,including The New York Times, The Wall Street Journal, USA Today,Advertising Age, Adweek, Fortune, and MarketWatch.He recently wrote an article entitled called 7 Tips for creating aFunctional Email and I wanted to pass on some of…See More

Feb 22, 2016

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fred kaplowitz posted a blog post

The Essential Elements of Content Marketing That Effectively Sells Your Product.

1. “Content” is King. Content marketing is a marketing technique ofcreating and distributing relevant and engaging information to attract,acquire and engage a clearly defined audience with the objective of drivinga profitable customer transaction.” That’s the long version.2. The short version is, “all of the ways we communicate online…Website,Blurbs, Email, Newsletters, and Social."3. 60% of consumers feel more positive about a company after readingtheir custom content.4. 70% of…See More

Feb 8, 2016

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fred kaplowitz posted a blog post

5 Questions You Need to Ask About Your Business Today.

While most of the Northeast is being bombarded with snow, Marie and I werefortunate enough to plan a three-day sojourn to Puerto Rico about 2 monthsago, never realizing that we would be missing the snow storm of thecentury. With more than 25 inches of snow already having already fallen,we are hoping that our flight will be canceled.(Embedded image moved to file: pic23772.jpg)Unfortunately, hope is not a strategy and if we wanted to stay longer weshould have planned it. Alas, we did not plan…See More

Jan 24, 2016

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fred kaplowitz posted a blog post

What You May Be Hiding?

Your prospects are hiding in plain sight from you. Even your customers arehiding from you. Know why? Maybe it is because you have not fully committedyourself to the gathering, managing, marketing, and re marketing to peoplewho like your product.Instead, you are sending out Facebook posts and email posts as if youexpected everyone to buy your "sale" item.Ever wonder how many people open your digital communications? Ever wonderhow many people click over to your landing page (What's a landing…See More

Jan 17, 2016

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fred kaplowitz posted a blog post

Every Story Can Tell And Sell

A reader writes about my last blog pertaining to telling a story. Here's what he had to say:"Wow Fred. Like you suggested, I put out a Facebook post today telling astory for the first time. I have always done what most people have donejust post basically ads of specials and deals. With the story type, I havetwice as many shares and likes as usual." Thanks,Nick, Cedar Lanes, Weed, CA…See More

Jan 12, 2016

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fred kaplowitz posted a blog post

You're So Good You're Boring

Before getting started on this blog, I want to post a few responses from several of my readers to my “Offense vs. Defense” blog of last week. Thought you would be interested in their comments “Fred, I think this was one of your most educational and articulate posts yet. However, I think you left out one management failing that is a combination of the two. There are many managers who talk about offense and solicit new ideas but never make a decision until they …See More

Nov 15, 2015

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fred kaplowitz posted a blog post

Offense vs. Defense

It has often been said, especially in professional football, that “the bestdefense is a great offense”. Or was it “the best offense is a greatdefense?”After 20 years of providing marketing and management consulting services to businesses within theentertainment category as well as other industries, their strategicbusiness…See More

Oct 30, 2015

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fred kaplowitz posted a blog post

Because Every Voice Matters

I never ask my blog readers to buy anything, except a couple of times ayear I ask for a contribution to a charity that is near and dear to myheart; SAY (Stuttering Association for the Young). As a youngster, and evenas an adult, I experienced stuttering first hand. And it made me what I amtoday.I am fortunate and blessed to have achieved many of my dreams and that’swhy I am so passionate about helping kids who stutter. I know thehumiliation, the teasing, the embarrassment, the tears of anger…See More

Oct 14, 2015

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fred kaplowitz posted a blog post

What is Your Marketing Vision?

In the days before computer imaging and technology, manufacturing wasconducted by subtraction.That is, a large block or sheet of metal was rolled out and a press or acutter was used to make it into the precise size the part was specified.Manufacturers literally “subtracted” pieces of the block or sheet to makethe part.In today’s…See More

Oct 10, 2015

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fred kaplowitz posted a blog post

A Marketing Lesson from Volkswagen

No doubt, you have heard about the recent crisis at Volkswagen.Seems the good folks in Wolfsburg, Germany decided that the emissionsstandards for their diesel engines weren’t quite right so they fraudulentlyreported lower emissions and greenhouse gasses than they actually had.They got caught and the CEO was forced to resign while the largestautomobile manufacturer in Europe, VW, with over a 50% market share hasjust suffered the worst calamity a company can go through; loss of trust intheir…See More

Sep 28, 2015

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fred kaplowitz posted a blog post

What's Possible vs. What If

We are required to make up a fall league bowler flier, brochure, advertisement, etc.We are required to call back league bowlers.We are required to host a junior registration day.We are required to do a traffic driver before Labor Day.We are required to “come up with new league ideas."But…What if it were possible to concentrate on…See More

Sep 19, 2015

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fred kaplowitz posted a blog post

Fredquartersmarketing.blog

September 9, 2015Fredquartersmarketing.blogFor millions of American school children, September signals a return to theclassrooms, a clean slate, a new beginning and the promise of a brighteryear.For many business people, September also signals the sounds of the holidaysto come. They know, as do you, that before you turn around, the season willbe here.If you’re a bowling proprietor or the owner /operator of an FEC, yourecognize the importance of capitalizing on Halloween Thanksgiving,Christmas,…See More

Sep 11, 2015

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Profile Information

Business Name: kaploe marketing group

Location: 34207 Town Green Drive, Elmsford NY 10523

Company Website: http://www.kaploegroup.com

Fred kaplowitz's Blog

Do You Fear The Summer?

Lots of us have had pretty good winters, especially since we were going

against last year’s snow days and very cold temps that kept people at home.

But now we are faced with summer, a time we all know too well.

Many operators will go back to the drawing board and do the same old thing

and get about the same number of league bowlers…or less.

Other operators will institute all new programs, rally the troops and put

out tons of “sell, sell, and sell” of email…

Continue

Posted on April 8, 2016 at 3:02pm

The Proverbial Fly on the Wall

“I’d love to be the fly on the wall in that office today,” we may find

ourselves sometimes saying, especially when we want to know what someone is

thinking, but that knowledge is something we are not privy too or it is

something that is too impolitic to ask, so we don’t and just fantasize

about that fly.

On the wall. With his ears wide open. Just listening.

We think if we know what someone is talking about that we know what they

are thinking.

Unfortunately,…

Continue

Posted on March 23, 2016 at 4:14pm

Six (6) Actions You Can Take Right Now to Increase Revenue in the Very Near Future

Fall league season still has a few months to go. In some places, there are

just six weeks left. With that in mind, what are you planning to do now to

increase your business over the next 4 to 6 months?

Here are 6 actions you can take now to enjoy real revenue growth in the

future.

1. You know about summer league planning, so I won’t bore you with the

details here, just a quick reminder to make sure that you try a few new

concepts that are more fun,…

Continue

Posted on March 9, 2016 at 8:52am

Two Options for the 21st Century Small(er) Business

If you own a small(er) business, and most of us do, you have probably

managed your business like we all have. Except for managers and mechanics,

we hire “industrialized workers”.

That is we hire cogs in the system; people who want to be told what to do,

who are hired and trained to obey. These are jobs that get outsourced or

people who work cheap. This team needs a manager, a manager patient enough

to instruct, teach and measure.

The Downside: Sometimes…

Continue

Posted on February 26, 2016 at 11:33am

Comment Wall (4 comments)

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At 12:59pm on March 13, 2013, John Dubose said…: always open for input.What's on your mind?

Regards,John

At 8:05am on November 9, 2009, MICHAEL L. MONROE said…: sent you my resume at info email on your website

At 5:44pm on November 6, 2009, MICHAEL L. MONROE said…: No I am open.

At 2:45pm on November 6, 2009, MICHAEL L. MONROE said…: Hey Fred,

Been along time. I sold my sports bar and want to get back to managing a center. I know there are many for sale, but don't have that type of cash right now. I know Max sent you my info, just wanted to keep it out there. Hope All is well.

Mike