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January 2010 Blog Posts (7)

3 Easy Changes to Great Sales Success

Click on 'View Fred Kaplowitz's Blog' above to see all my posts.



OK, so you’re not a great sales person. Maybe you don’t even like it. But if your business is becoming more dependent on being “that sales person”, here are a couple of quick ideas, tiny changes if you will, to becoming more successful at sales.



In fact, you might even find it easier to sell, especially when you make these three changes in your approach.



So here’s a 30 second… Continue

Added by fred kaplowitz on January 22, 2010 at 5:14am — No Comments

Trust

Click on 'View Fred Kaplowitz's Blog' above to see all my posts.



Reading a new book by Chris Brogan called "Trust". It is about the development and importance of trust between a business and its customers as well as its potential customers.



Got me to thinking about the trust between a business and its employees. Often I hear comments such as: "my employees don't implement the programs." "I don't trust them to get it done." "I don't trust them to even… Continue

Added by fred kaplowitz on January 18, 2010 at 9:17am — No Comments

The Value of Value

Click on 'View Fred Kaplowitz's Blog' above to see all my posts.



Some guy bought a new fridge for his house.



To get rid of his old fridge, he put it in his front yard and

hung a sign on it saying: "Free to good home. You want it, you take it."



For three days the fridge sat there without anyone looking twice.



He eventually decided that people were too mistrustful of this deal. So he changed the sign to read: "Fridge for sale… Continue

Added by fred kaplowitz on January 11, 2010 at 7:44am — No Comments

Bad Ads

Click on 'View Fred Kaplowitz's Blog' to see all my posts.



What Makes an Ad Bad?



Bad ads are intrusive.



Used to be that adverting theory said that intrusion is good. Not anymore. Consumers won't stand for it. They want information when they want it. Do you think that TV advertising has been declining for any other reason than the growth of the internet? It is the internet that let's people CHOOSE.



And choice is the operative word… Continue

Added by fred kaplowitz on January 8, 2010 at 5:18am — No Comments

A Good Idea

Click on 'View Fred Kaplowitz's Blog' to see all my posts.



My clients frequently ask me how I come up with my ideas; how I can be so creative? I tell them that its only the good ideas they see.



The bad ideas are under my pillow.



But people are sometimes afraid of bad ideas. They think they will look stupid or it will be criticized or, worse, waste time and money.



So what?



To get one good idea you need to go through a… Continue

Added by fred kaplowitz on January 6, 2010 at 5:10am — No Comments

You Matter

Click on 'View My Blog' above to see all my posts.



One of the all time marketing all stars on the planet is Seth Godin, author, speaker, consultant and internet guru. I wish I was as smart as him. He wrote an article a while back that I have held for New Years Eve. Its not really about marketing, but in a way it is about "approach"; the way we all view what matters to us, what is important and what works for us. And ultimately how we engage other people. So maybe… Continue

Added by fred kaplowitz on January 5, 2010 at 5:07am — No Comments

The Comfort Zone

Click on 'View My Blog' above to see all my posts.



I took the week off; hardly opened the computer, but still addicted to Blackberry so was able to check messages and send some emails.



On Christmas day, I woke up in Santa Monica California; sunshine and 65 degrees, It was the first time, in many a year, that I woke up in a warm climate on Christmas It seemed strange to be jogging around palisades park, near the ocean, in shorts and t… Continue

Added by fred kaplowitz on January 4, 2010 at 5:50am — No Comments

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