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January 2013 Blog Posts (9)

Are You Looking For Bowlers In All The Wrong places?

The answer is either yes or no and my guess is YES. Otherwise league

bowlers across the country would be growing, not atrophying.



I mean if 72 million people bowl and 2+ million bowl in a league, you must

be looking in the wrong places to get new people…cause after all these

years, you would have had more by now, right?



On the other hand, maybe you are finding them, but you are losing more

each year then you are replacing.  But that is a whole other blog…

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Added by fred kaplowitz on January 27, 2013 at 5:56pm — 3 Comments

Why Starbucks Marketing Sucks.

Starbucks finally figured out

that there are lots of people who don’t like their “dark roasted” coffee,

but instead, prefer a milder blend.  So now Starbucks has finally

introduced “Blonde” roast to satisfy those who prefer a non Starbucks

taste. (Bold, bitter and burnt!!)



I’m no super genius, but I have hated Starbucks coffee for years because

it was TOO strong and TOO bitter. And I know I wasn't the only one out

there.  Lots of people told me the same…

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Added by fred kaplowitz on January 21, 2013 at 7:09pm — No Comments

Its OK To Ask For Directions. Really

Seth Godin, in one of his recent blogs was talking about starting projects

and getting stuff done.  His main point was:“Not enough people believe they

are capable of productive initiative.”



And that’s kind of a sad conclusion that he comes to and while I deeply

respect my hero, Seth, I kind of disagree with him. I think people

sometimes believe they are more capable than they actually are; if not why

do so many restaurants fail? Why do so many new products…

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Added by fred kaplowitz on January 21, 2013 at 7:08pm — No Comments

"What If We Did...?"

Going on vacation is not what it used to be. Even if it is for a few days.

Before cellphones, computers, text messages and other 21st century

communication technology, we simply called our clients or faxed them a

brief note that went something like this:



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"We'll be on vacation the week of ____ and if you have any questions,

please call   ________.  We'll be checking in almost every day so if you

need us, please…

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Added by fred kaplowitz on January 21, 2013 at 7:08pm — No Comments

What Bathrooms can Teach You About Marketing.

Years ago, when I was the chief

marketing officer for a large bowling chain I was sitting in a management

meeting when the subject of business building ideas came up. As we took our

turns around the table to discuss and offer our ideas, I made the statement

that “Everything Is Marketing!”



Needless to say, the other department heads, in typical corporate man

style, put on their defensive shield and interpreted this statement as a

“power grab.”



I was…

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Added by fred kaplowitz on January 21, 2013 at 7:08pm — No Comments

5 Web Based Services To save You Time!!

Bowling center owners, family entertainment centers and other entertainment

venue owners who are using social media, often need some help; especially

in saving time. Fortunately help is here.



These time-saving tools and services make social media easier and more

effective.



Taking advantage of these tools can mean the different between having time

to make social media marketing work for your business or not.



So here are my five favorite web-based…

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Added by fred kaplowitz on January 21, 2013 at 7:07pm — No Comments

Enter the "Strange Zone" and Improve Your Business

Earlier today I posted on Facebook a little ditty about getting into your

“strange zone”.              By strange zone I do not mean weird, freaky or

far out zone, I mean "different", or "new", almost a “discomfort zone” if

you will.



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It seems to me that, as I visit centers around the country, one overriding

characteristic of successful centers and their owners or managers stands

out



That is the…

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Added by fred kaplowitz on January 21, 2013 at 7:07pm — No Comments

5 Tips To Increase Your Facebook Effectiveness in 2013

While I receive tons of emails from centers across the country, mostly I

receive “sales fliers” from centers across the planet which, unfortunately

are being blocked, not read or worse deteriorating any brand equity you may

have built.



So…….considering that Facebook now consumes allot of the planets time, I

wanted to share these statistics with you; information so you can

understand the importance of managing this very important communication

tool as well as…

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Added by fred kaplowitz on January 1, 2013 at 5:16pm — No Comments

Why you Need "Better" Customers in 2013

Frequently, I have written about the need to get better customers; by

“better customers”, I simply mean not that they are better people, but the

fact that they have more discretionary income to spend on leisure and

entertainment.  This observation was made via many on site visits to

location based entertainment facilities (LBE), whether they are bowling

centers, FEC’s or merely birthday party venues.



So yesterday, while wrapping up some end of the year stuff, I…

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Added by fred kaplowitz on January 1, 2013 at 5:16pm — No Comments

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