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January 2016 Blog Posts (3)

5 Questions You Need to Ask About Your Business Today.

While most of the Northeast is being bombarded with snow, Marie and I were

fortunate enough to plan a three-day sojourn to Puerto Rico about 2 months

ago, never realizing that we would be missing the snow storm of the

century.  With more than 25 inches of snow already having already fallen,

we are hoping that our flight will be canceled.

(Embedded image moved to file: pic23772.jpg)

Unfortunately, hope is not a strategy and if we wanted to stay longer we



Added by fred kaplowitz on January 24, 2016 at 8:26am — No Comments

What You May Be Hiding?

Your prospects are hiding in plain sight from you. Even your customers are

hiding from you. Know why? Maybe it is because you have not fully committed

yourself to the gathering, managing, marketing, and re marketing to people

who like your product.

Instead, you are sending out Facebook posts and email posts as if you

expected everyone to buy your "sale" item.

Ever wonder how many people open your digital communications? Ever wonder

how many people click…


Added by fred kaplowitz on January 17, 2016 at 2:49pm — No Comments

Every Story Can Tell And Sell

A reader writes about my last blog pertaining to telling a story. Here's what he had to say:

"Wow Fred. Like you suggested, I put out a Facebook post today telling a

story for the first time.  I have always done what most people have done

just post basically ads of specials and deals.  With the story type, I have

twice as many shares and likes as usual." Thanks,

Nick, Cedar Lanes, Weed, CA…


Added by fred kaplowitz on January 12, 2016 at 9:06pm — No Comments

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