The World's Only Online Magazine Devoted Exclusively to the Business of Bowling
If you were ever unsure of the power of word of mouth (WOM) consider these
following facts:
Recommendations from family and friends trump all other consumer touch
points when it comes to influencing purchases.
According to a global Nielsen survey of 26,486 Internet users in 47
markets, consumer recommendations are the most credible form of advertising
among 78% of the study¹s respondents. (Nielsen, ³Word-of-Mouth the Most
Powerful Selling…
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Why? Why? Why? Bowling 2035
Joe Schumacker
Why do we need a twenty-five year strategic plan for Bowling; Bowling 2035?
Why do we need it now?
Why am I, Joe Schumacker, talking about a strategic plan for Bowling?
Three questions which when answered set the stage for the development of a true plan to provide a vibrant future for the Bowling Community.
…
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Added by fred kaplowitz on February 7, 2011 at 3:06pm — No Comments
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