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February 2011 Blog Posts (6)

The Importance of Customer Reviews

If you were ever unsure of the power of word of mouth (WOM) consider these

following facts:

Recommendations from family and friends trump all other consumer touch

points when it comes to influencing purchases.

According to a global Nielsen survey of 26,486 Internet users in 47

markets, consumer recommendations are the most credible form of advertising

among 78% of the study¹s respondents. (Nielsen, ³Word-of-Mouth the Most

Powerful Selling…


Added by fred kaplowitz on February 22, 2011 at 4:10pm — No Comments

Eyeball 2 Eyeball Marketing Is Here

Recently, many of you have requested an easier way to get access to our

consulting services and I wanted to let you know that we have instituted a

consulting service called "Eyeball 2 Eyeball Marketing."

Very simply it is 21st century video meetings that can be scheduled as

frequently as you want and for as many hours as you want over the Internet.

You can do it from your office, home or even smart phone.

You can also have as many people in on the video… Continue

Added by fred kaplowitz on February 22, 2011 at 4:08pm — No Comments

A Marketing Lesson from Hosni Mubarak

Groups of protesters charging their phones on the street.

Are these the new 21st century weapons?

It took 18 days of social media to bring down 32 years of a regime in


Read those words again, please. Isn't that an amazing fact.  This result,

this upheaval is somehow, at least to me, mind boggling. Especially in 18


The Egyptian protests are a new breed of social unrest with communications

fueled by social media sites like Google's … Continue

Added by fred kaplowitz on February 16, 2011 at 3:57pm — No Comments

Point of Difference

The answer to the question, "what is the difference between your bowling

center and the guy down the street, is usually answered with, "...cleaner,

better service, more modern, etc."

But what if the other guy says the same thing?

Now, what is your center's real point if difference that you can

communicate to the consumer?

Here's some out of the box ideas that we hope will stimulate some thought:

*    Dress your people in real costumes; you know,… Continue

Added by fred kaplowitz on February 16, 2011 at 3:55pm — No Comments

Why? Why? Why? Bowling 2035

Why? Why? Why? Bowling 2035

Joe Schumacker


Why do we need a twenty-five year strategic plan for Bowling; Bowling 2035?

Why do we need it now?

Why am I, Joe Schumacker, talking about a strategic plan for Bowling?


Three questions which when answered set the stage for the development of a true plan to provide a vibrant future for the Bowling Community



Added by Joe Schumacker on February 10, 2011 at 9:48am — No Comments

What's Your Bucket List?

In the movie of the same title, Jack Nicholson and Morgan Freeman decide

it's a good thing to make a list of all the things they want to do before

they die.

So they put their heads together and come up with their "Top 10 Bucket

List." (As terminal cancer patients, these are the 10 things they want to

do before they "kick the bucket)."

In real life we should all have a bucket list. No, not a list about the

things we want to do before we die, but a list of… Continue

Added by fred kaplowitz on February 7, 2011 at 3:06pm — No Comments

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