The World's Only Online Magazine Devoted Exclusively to the Business of Bowling
If you were ever unsure of the power of word of mouth (WOM) consider these
Recommendations from family and friends trump all other consumer touch
points when it comes to influencing purchases.
According to a global Nielsen survey of 26,486 Internet users in 47
markets, consumer recommendations are the most credible form of advertising
among 78% of the study¹s respondents. (Nielsen, ³Word-of-Mouth the Most
Added by fred kaplowitz on February 22, 2011 at 4:10pm — No Comments
Why? Why? Why? Bowling 2035
Why do we need a twenty-five year strategic plan for Bowling; Bowling 2035?
Why do we need it now?
Why am I, Joe Schumacker, talking about a strategic plan for Bowling?
Three questions which when answered set the stage for the development of a true plan to provide a vibrant future for the Bowling Community.
Added by Joe Schumacker on February 10, 2011 at 9:48am — No Comments