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February 2016 Blog Posts (3)

Two Options for the 21st Century Small(er) Business

If you own a small(er) business, and most of us do, you have probably

managed your business like we all have. Except for managers and mechanics,

we hire “industrialized workers”.



That is we hire cogs in the system; people who want to be told what to do,

who are hired and trained to obey. These are jobs that get outsourced or

people who work cheap. This team needs a manager, a manager patient enough

to instruct, teach and measure.



The Downside: Sometimes…

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Added by fred kaplowitz on February 26, 2016 at 11:33am — No Comments

7 Tips for Creating a Functional Email Experience

Chad White is one of the all-time gurus of email marketing Chad is the

Research Director at Litmus and the author of Email Marketing Rules and

thousands of articles and posts about email marketing.



His research and commentary have appeared in more than 100 publications,

including The New York Times, The Wall Street Journal, USA Today,

Advertising Age, Adweek, Fortune, and MarketWatch.



He recently wrote an article entitled called 7 Tips for creating…

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Added by fred kaplowitz on February 22, 2016 at 7:18pm — No Comments

The Essential Elements of Content Marketing That Effectively Sells Your Product.

1.   “Content” is King. Content marketing is a marketing technique of

creating and distributing relevant and engaging information to attract,

acquire and engage a clearly defined audience with the objective of driving

a profitable customer transaction.”  That’s the long version.



2.   The short version is, “all of the ways we communicate online…Website,

Blurbs, Email, Newsletters, and Social."



3.   60% of consumers feel more positive about a company after…

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Added by fred kaplowitz on February 8, 2016 at 5:52pm — No Comments

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