The World's Only Online Magazine Devoted Exclusively to the Business of Bowling
If you own a small(er) business, and most of us do, you have probably
managed your business like we all have. Except for managers and mechanics,
we hire “industrialized workers”.
That is we hire cogs in the system; people who want to be told what to do,
who are hired and trained to obey. These are jobs that get outsourced or
people who work cheap. This team needs a manager, a manager patient enough
to instruct, teach and measure.
The Downside: Sometimes…
Added by fred kaplowitz on February 26, 2016 at 11:33am — No Comments
Chad White is one of the all-time gurus of email marketing Chad is the
Research Director at Litmus and the author of Email Marketing Rules and
thousands of articles and posts about email marketing.
His research and commentary have appeared in more than 100 publications,
including The New York Times, The Wall Street Journal, USA Today,
Advertising Age, Adweek, Fortune, and MarketWatch.
He recently wrote an article entitled called 7 Tips for creating…
Added by fred kaplowitz on February 22, 2016 at 7:18pm — No Comments
1. “Content” is King. Content marketing is a marketing technique of
creating and distributing relevant and engaging information to attract,
acquire and engage a clearly defined audience with the objective of driving
a profitable customer transaction.” That’s the long version.
2. The short version is, “all of the ways we communicate online…Website,
Blurbs, Email, Newsletters, and Social."
3. 60% of consumers feel more positive about a company after…
Added by fred kaplowitz on February 8, 2016 at 5:52pm — No Comments