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April 2012 Blog Posts (9)

There's a New Sheriff In Town

Social networking site Pinterest is gaining popularity in the media and
among brands. This "online pin board" allows participants to organize and
share all the things they find on the web. This includes images of food,
home, decor, clothing and furniture which users "pin" to their pages.  They
could also pin images of bowling at your center.  Birthday party images;
company party images, cosmic bowling images or images from your laser…
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Added by fred kaplowitz on April 23, 2012 at 1:41pm — No Comments

Fred's "Five Marketing Must Do's" For Increasing Summer Revenue

Fred's "Five Marketing Must Do's" For Increasing Summer Revenue
As Alice Cooper once said: "School's out for the summer, school's out
forever!  And when school is out for the summer, the bowling business
changes. :(
So here's a couple of  "Fred's Marketing Must Do's" to get your summer
going in a good direction.
1.  Have you joined the Kids Bowl Free Movement?  Last year over 1.2
million Moms registered their kids…
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Added by fred kaplowitz on April 23, 2012 at 1:41pm — No Comments

Caine's Arcade

Please watch this short  film about a 9 year old boy who built a cardboard
arcade
in his father's used auto parts store in east LA.
He had no customers then one day the internet organized a surprise for him.
It is amazing!!
It will inspire anyone to take his entrepreneurial skills to the next
level.
Good luck and good hunting.

Added by fred kaplowitz on April 23, 2012 at 1:40pm — No Comments

Are You The Best Option For Me Right Now?

When I first watched TV, I had a choice of three national networks. So all
a program, on a specific network in a specific time slot, had to do was to
be better than the other two networks.  Today, a program on a specific
network  has to be better than at least a million other networks to be the
winner.
Maybe when you or your Dad or even Grand Dad got into the bowling business,
the choices for entertainment were pretty…
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Added by fred kaplowitz on April 23, 2012 at 1:40pm — No Comments

Five ways To Be Really Different In Your Customer's Mind

Every marketing "guru" will tell you that the purpose of your marketing is
either to: solve a customers problem, alleviate their pain, enhance their
pleasure or create excitement in their life.
But you're marketing bowling and/or family entertainment centers and, lets
face it, your product is pretty much of a commodity. A bowling lane and
bowling ball have very specific dimensions, specifications, etc. This
cannot be…
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Added by fred kaplowitz on April 11, 2012 at 6:13pm — No Comments

The Five Biggest Marketing Myths and How To Avoid Them Like The Plague

After servicing clients from sea to shining sea, here are the top five
marketing myths I have come across in my travels to over hundreds and
hundreds of bowling centers.
So here they are:
Myth 1: Find & Fill a Need
While there has to be a need in order for people to buy into your product
or program, the need alone doesn't guarantee a sale. One of the biggest
factors in people choosing whom they will buy from…
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Added by fred kaplowitz on April 11, 2012 at 6:12pm — No Comments

The Enchilada of Marketing

Driving home Saturday night, one sees all kinds of cars and all kinds of
drivers.  Most go faster than the posted speed limit while less few go
slower, but hardly anyone does the actual speed limit.  Huh? Why not?
What is it about a sign that says “Speed Limit - 55 mph” that we don’t
understand?  And no, it is not regional or even local. It is prevalent in
almost every place I have been and, I say appreciatively, I have been…
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Added by fred kaplowitz on April 2, 2012 at 5:06pm — No Comments

Can You Imagine Not Being Able to Say "Hello?"

Four million people in the USA stutter.
Over 68 million people worldwide stutter, including 5% of all children.
Famous people such as Bill Walton, Bo Jackson, Ken Venturi, King George VI,
Winston Churchill, Carly Simon, Bill Withers and a very "unfamous" Fred
Kaplowitz.
Stuttering, a widely misunderstood speech disorder can cause extreme
emotional distress in kids who struggle not only in verbal communication
but…
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Added by fred kaplowitz on April 2, 2012 at 5:06pm — No Comments

The Pork Chop and The Bar Mitzvah. Are You Marketing To The Wrong Audience?

A common objection to a new or semi new idea is usually, "Din't work. Tried
It."  I think what some people are saying here is, yes, they really did try
the idea and implemented it the same old way and when they didn't get the
results they expected, then the conclusion was the idea must be wrong.
Was it because the pork chop didn't fit the Bar Mitzvah menu?
It never does.
Pork chops just don't belong on a Bar Mitzvah…
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Added by fred kaplowitz on April 2, 2012 at 5:05pm — No Comments

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