The World's Only Online Magazine Devoted Exclusively to the Business of Bowling
“Everybody wants a deal!” is what I have heard for years. Well, I would argue that statement after being on the road working in many different markets with many different types of centers in the past 90 days. My experiences have shown me the opposite. Here is a list of points I am finding:
Added by Chaun McLellan on May 27, 2012 at 5:24pm — No Comments
Sometimes we do work that gets noticed and other times we do work that
doesn’t get noticed.
Sometimes it is merely dust in the wind.
The essence of our work, it’s very soul if you will, is to do work that is
relevant to the people we serve in our market.
Doesn't matter how many hours we put in.
Doesn’t matter how many promotions we have tried.
Doesn’t matter how many seminars we have attended.
Doesn’t matter how many superstar…
Added by fred kaplowitz on May 25, 2012 at 6:48pm — 2 Comments
After a great weekend of sun and fun on the East Coast, the weatherman has
now promised 4 or 5 days of rain and then some more sun...on the weekend!
Great if you like to do stuff outdoors, but not so great if you’re a
bowling proprietor or an FEC Operator.
Since we can’t fight the weather, why not do something different?
Remember "different is good."
Invite people to bowl in your parking lot during the day. Maybe even
roller skate in your parking…
Added by fred kaplowitz on May 24, 2012 at 9:33am — No Comments
I have spent some time this week working with clients via my "eyeball to
eyeball service" It's either a phone conference or Skype meeting for an
hour or two per week and its working pretty well. That's not the point of
this blog. Selling you something never has been. The point is: everywhere
I turn, new clients are telling me, emailing me, Skyping me that their open
play, to be blunt, "just sucks" and in fact "there is no predictability to
it." In some instances,…
Added by fred kaplowitz on May 19, 2012 at 2:37pm — No Comments
Marketing practice forces us to create labels; to classify people into what
we commonly call "segments." Segments have been defined either
demographically (population, households, age, income, marital status,
occupation, housing, etc.) or psychographically (lifestyle to include
shopping habits, travel and vacations, car purchases, financial
investments, leisure activities, etc.)
Sometimes we get creative and come up with a "value analysis" that takes
all…
Added by fred kaplowitz on May 18, 2012 at 11:32am — No Comments
Invited by Frank Zhao of Longmarch Bowling, Jerry Norris, a USBC Silver Level Coach, is now coaching in Longmarch Bowling Centers in China.
From May 10 to June 3, 2012, and July 4 to July 14, 2012, Jerry will be coaching in Longmarch Bowling Center Shanghai Minhang;
From June 4 to July 3, 2012, Jerry will be coaching in Longmarch Bowling Center Chengdu Xinchengshi.
This is part of Longmarch's effort to promote bowling in China.
For more information, please…
ContinueAdded by Frank Ningbo Zhao on May 18, 2012 at 2:00am — 3 Comments
A very wise Joe Schumacker once told me-and displayed it very
graphically-that over the years regardless of the region of the country,
“May is The Ditch”. Its when bowling really tanks. Since then, some people
have reminded me that June isn’t that much better.
“Great” I say, “what are you doing about it?"
More often than not, center operators do several things:
1. Cut operating hours
2. Scale back on any advertising
3. Reduce…
Added by fred kaplowitz on May 14, 2012 at 6:33pm — No Comments
Free Publicity is the cheapest way to build awareness of your center. But
the right publicity can generate leads, and build credibility as a source
of information that can be trusted. And we all know how important trust is
these days.
The secret to success is to be sure you're telling a story that's worth
printing.
The best publicity draws on one of a handful of tried-and-true themes.
Newsworthy stories have something that hits you as a reader and that…
Added by fred kaplowitz on May 14, 2012 at 6:32pm — No Comments
It might seem like a simple concept, but people are more likely to do
something if you specifically ask them. Add the words, "please re tweet"
to the end of your tweets. Include "Like us" on "Facebook" on your
Facebook page, and add things like "Please comment below" to the bottom of
your blog posts. Seems pretty simple, but so few of the Facebook posts I
get or tweets have these simple instructions.
Moreover, the flyers that I see in centers have very little…
Added by fred kaplowitz on May 14, 2012 at 6:32pm — No Comments
Added by fred kaplowitz on May 5, 2012 at 1:59pm — No Comments
2020
2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
© 2021 Created by scott frager.
Powered by