The World's Only Online Magazine Devoted Exclusively to the Business of Bowling
In business since 1977 the Mission Statement of Buena Lanes is “provide the community with a recreational facility while at the same time make a profit,” states General Manager Dan Mueller. “The only way to remain in business and thrive is with very little to no customer turnover. And for this to happen you have to know what drives your market, you must be consumer driven and consumer focused.” This attention to marketing is what led Dan to Partywirks and online booking.
Buena…
ContinueAdded by Janey on June 20, 2012 at 9:06am — No Comments
Every now and then I get caught up in the technology
of the times or sometimes the technology of the times catches me up
For several hours, last night and early this AM, the technology caught up
with me, slapped me around and said, "here on top of the other gazillion
things you have to do, deal with the fact that when you type the letters in
the words, they seem to move to a new line."
I hadn't been under the influence of any known social stimulants…
Added by fred kaplowitz on June 17, 2012 at 3:08pm — No Comments
We human beings do not like change. We like things to be settled, organized and have systems in place that operate smoothly and without disturbance. So, when we hear over and over again that we need to upgrade our websites, create a Face Book page, and market online some of us dig in our heels and refuse to acknowledge the facts. We especially feel this way if we are not comfortable with computers, software, the internet or social media.
It is similar to learning a foreign language…
ContinueAdded by Janey on June 13, 2012 at 1:00pm — No Comments
When I was young, my Russian-Polish- Yiddish speaking Grandmother who
escaped from the ovens during WWII used to talk about the war and what
happened to her. She would scare the heck out of me with her
stories, sometimes resulting in nightmares.
She would always finish her stories with one saying: "Remember always,
Fred, she would whisper, as you go through life, your greatest strength is
your greatest weakness." It was her way of saying to me that i…
Added by fred kaplowitz on June 13, 2012 at 8:54am — No Comments
A British psychologist, Pamela Briggs, a member of the British
Psychological Society has indicated that:
"Stress is often made worse by the anticipation of an unpleasant event and
actually dissipated once you tackle the problem directly."
Which leads me to league bowling and the stress we have faced for over 34
years in watching ABC, WIBC and now USBC numbers continue to go down.
Where once (1977) there were almost 10 million sanctioned league…
Added by fred kaplowitz on June 13, 2012 at 8:53am — No Comments
Since we were able to understand what words meant, we have been told by
parents, teachers, relatives and friends that "we can do better," that "we
can always do more."
All the way from grade school thru high school we heard the mantra: "always
do your best."
We were taught that "more is better."
If we did better, we would "get more of IT".
And then Paul Simon wrote a song about "Kodachrome" and in it he said,
"When I think back on all the…
Added by fred kaplowitz on June 13, 2012 at 8:53am — No Comments
Our Kids Bowl Free Team was on Fox and Friends news this morning as well as
"on line" after the show.
One of our people, Darin Spindler fielded questions from Gretchen, Steve
and Brian and then engaged them in a little tournament. It was fun for all
of us and we hope it was especially fun for the 4 million + households
across the country that viewed it...and will put bowling on the top of
their list when they want to have some fun with family and/or…
Added by fred kaplowitz on June 13, 2012 at 8:52am — No Comments
Free Live Webinar: "Creating Raving Fans and Building Lifetime Customers"
Date: Tuesday, June 19, 2012 Time: 9:00 a.m. – 10:00 a.m. (Pacific time)
To register go to: https://www3.gotomeeting.com/register/297924910
Description: Customer satisfaction is not good enough!
“Customer Satisfaction” is no…
ContinueAdded by Paul Kreins on June 8, 2012 at 8:40pm — No Comments
Some reactions to my "Everyman" post below I thought you would be
interested in reading. Thank you for your comments. Always appreciated.
Fred,
I have wondered for years why we don't have a national advertising program
(generic) to promote our industry product. I have an annual advertising
budget of about $20,000. for TV/radio and use it all up.
It would also be helpful if BPAA, USBC would do some advertising to also
promote the sport/recreation to the…
Added by fred kaplowitz on June 2, 2012 at 4:05pm — No Comments
“Everyman” can bowl, but
"Everyman" no longer does.
Fortunately, some men and women still bowl. Approximately 1% of the 200
million adults are in sanctioned leagues and another 70+ million people
open play bowl about 2.5 times a year…at least that’s what the surveys
say.
But, if you speak to proprietors around the country, as I do, you’ll find
that there has been a significant fall off in open play in the last 90
days.
How…
Added by fred kaplowitz on June 2, 2012 at 4:04pm — No Comments
Every day, I get to speak to quite a few small business men (women) in
various industries. All these interactions in various industries help me
to hone my perceptions so I can help people in other industries. The
challenges are almost always transportable from one industry to another.
The interesting thing is that when a business has already decided to be the
low price leader, they have gone to the point of last refuge.
And usually at that point I cant help…
Added by fred kaplowitz on June 2, 2012 at 4:04pm — No Comments
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