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August 2011 Blog Posts (3)

The Value of The Experience

Sometimes we wait and an idea comes to us.



At first, we may think it is a good idea and then after careful examination

we decide that it is not so good after all and decide to discard it.



Our customers, too, may stop and think, "hey, lets go bowling tonight", but

upon examination, they too may decide to do something else or nothing at

all.



What is the dynamic that changes them from an initially positive idea to

deciding not to go…

Continue

Added by fred kaplowitz on August 8, 2011 at 9:29am — No Comments

10 10 Trustees

This is the time of the year you should be developing and introducing new

products to your prospective NEW league bowlers...for introduction in late

September or early October.



Get 5 of your best ideas, send it to 10 of your must trusted people. See

what they think of it. See which ones scale to more people.



If it doesn't scale to more people, start over because  you have the wrong

product offerings.



Here's are two things you can do to improve your… Continue

Added by fred kaplowitz on August 3, 2011 at 11:01am — No Comments

Your Product is Your Marketing

In 1994, I attended a company meeting where I boldly made a presentation

and declared that “everything we do is marketing.”



The more paranoid in the room immediately thought,  "uh oh, this looks like

a power grab.”



What they didn’t get was, “Hey guys, if the customer has a bad experience

because the lanes break down or the food is of poor quality or the

bathrooms are dirty, then that PRODUCT experience is our MARKETING.



What our customers would leave… Continue

Added by fred kaplowitz on August 3, 2011 at 11:00am — 1 Comment

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