Bowling Industry Online

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September 2012 Blog Posts (10)

Marketing Tip Of The Year

Imperfection is beauty.

Madness is genius.

It's better to be absolutely

ridiculous than absolutely boring

Promise yourself:

"My business will

never be boring.


And you will never be out of  business.

And as always, if you have a question or need some information, don't

hesitate to call me @ 516 359 4874

Let us know what you think or follow us on Facebook (kaploe marketing

group). Or twitter…


Added by fred kaplowitz on September 28, 2012 at 7:37pm — No Comments

You Can't make This Stuff Up

My son, daughter in law and the two cutest grand children on the planet

recently moved from Silver Spring, Maryland to Concord,


While visiting with them and sharing breakfast in a place called Village

Restaurant, my daughter in law mentioned how nice

people were in  Concord and how helpful.

Specifically, she mentioned that on one trip to the local Stop n Shop she

requested that they carry a certain kind of fruit cup. “Three guys”,…


Added by fred kaplowitz on September 28, 2012 at 7:36pm — No Comments

Be A "Brand" Or Go Home

Robert Kyosaki, Author of “Rich Dad, Poor Dad”, an All Star Best Seller

once said, “If you’re not a brand, you’re a commodity.”

No doubt you’ve heard about branding. It’s the new old buzz word. We used

to call it image. Same thing dressed up in the 21st century geek speak.

Do you have any idea what your customers or prospects think about you?

I’m not talking about “oh yeah, the bowling alley. It’s nice, friendly and

food and beverage is pretty…


Added by fred kaplowitz on September 23, 2012 at 11:41am — No Comments

7 Point Rosh Hashanah Marketing Checklist

Monday (9.17) marks Rosh Hashanah, (pronounced rush-hahsh-un-uh) the

Jewish new year celebration and the beginning of the Days of Awe–

Rosh Hashanah, literally the "head of the year" is considered the birthday

of Adam and Eve (and the rest of creation) and just as it marks the

creation of humanity, every year it offers an opportunity for a new era in

one's personal life.

To all our friends, we wish you the traditional blessing of a joyous and

sweet new…


Added by fred kaplowitz on September 23, 2012 at 11:41am — No Comments

How To Hire A "Computer Guy."

Social Media Marketing is a rapidly evolving practice. And to the extent it

evolves, the more we sometime need help and assistance.

Just recently, I have been receiving a bevy of calls from clients and

proprietor friends asking me about what criteria they should use when

hiring a "computer guy" to help them with their social media stuff.

So I thought I would get to a bunch of my resources and develop a quick

criteria for you.  Couple of ground rules…

Added by fred kaplowitz on September 23, 2012 at 11:41am — No Comments

7 Types Of People You Never Want To Hire

One of my favorite bloggers is a consultant and partner at Invisor

Consulting named Steve Tobak.

As you climb into the new season and begin hiring more people, I thought

this article would be beneficial for you. Hope you like it.

Its from MoneyWatch COMMENTARY Every incompetent employee, lunatic boss and

deceitful salesperson is someone's loving spouse and loyal friend. That

does not mean you should…


Added by fred kaplowitz on September 13, 2012 at 12:14pm — No Comments

Wow. Wow. Wow.

You can’t get open play business by more price specials. Didn’t the last

three years teach you that? Didn’t we all figure out that the low price

position kills?  And even though Joe down the street is selling bowling for

99 cents in September and October, Joe is also closing a bunch of centers

he USED to own!! Like maybe 30 or 40.

Make your open bowling a spectacular event.

Make it an affair to remember.

Make it an NFL game.

Make it a college football…


Added by fred kaplowitz on September 11, 2012 at 6:10pm — No Comments

Why Social Media May Be Hurting Your Business

I think social media has reached a tipping point and has created some bad

habits for marketers. Too often it is viewed as a “quick fix” for a

communication strategy.

Want to form a new league?  Send out an email. Oh yeah, put it up on

Facebook too.  Want to get the word out about your Saturday night music

and bowling program? Email all the 18 to 34 yr olds out there. Don’t

forget to twitter them if you can.

I don’t know about you, but I think this quick…


Added by fred kaplowitz on September 8, 2012 at 9:57pm — No Comments

Expiration Date

With three days to go, I am hearing some positive or quasi positive things

from centers about league floorings. Seems that the people who jumped on

the old “bring a friend band wagon” are finding out (AGAIN) that league


       1. Like to bowl with their friends

       2. Will ask their friends to bowl if you ask them to ask

       3. Appreciate the rewards you give them for bringing a friend

For those who didn't want to give away a free…


Added by fred kaplowitz on September 6, 2012 at 8:25am — No Comments

“If I go to one more customer service seminar where they tell me to smile"

I’ll just scream”, exclaimed one conventioneer at this year’s Bowl Expo.

This same refrain, I am sure could be heard from a conventioneer at the

American Restaurant Association, The Hardware Retailers Association, The

Amusement Park Association  and any other association that has

customers…which is just about all of them.

Everyone is teaching and training and doing their best to increase the

“customer experience”; to give great service; or “over…


Added by fred kaplowitz on September 6, 2012 at 8:24am — No Comments

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