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October 2010 Blog Posts (27)

Pre Bowling Lessons

Chris and I bowled before I ever had a bowling lesson. It wasn’t good.



I checked for lane availablity online through our online reservation system. We saw the leagues were done at 9:00pm. We got there early and got a beer while we waited for the leagues to finish.



Chris put on his own bowling shoes and dusted off his ball. I went to the bowling center counter and got a pair slightly too big and a few house balls. I…

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Added by Stacey R. Davis on October 26, 2010 at 8:08pm — No Comments

Instant Birthday Party Sale

Congrats to Airway Lanes (Waterford, MI) on landing a Birthday Party sale 2 days after their Merchant Coupons were delivered to their market. The coupon user stated that she had been looking for a birthday party venue and when she saw the coupon with its "10% OFF" birthday party offer, she called the toll-free phone number on…
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Added by Christopher Swanson on October 26, 2010 at 11:30am — No Comments

What Do You Say? Part 2

Click on 'All Blog Posts,' then search using 'David Spiegel' to see all my posts.…


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Added by David Spiegel on October 25, 2010 at 2:33pm — No Comments

659 New Bowler visits and 5 Birthday Party sales in Clayton, NC

Congrats to Pondra at Rainbow Lanes in Clayton, NC. Their second Merchant Coupon Program…
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Added by Christopher Swanson on October 25, 2010 at 12:00pm — No Comments

The Novice and the Bowling Center

Click on 'View Fred Kaplowitz's blog' to see all my posts.


We frequently complain about the…
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Added by fred kaplowitz on October 25, 2010 at 7:29am — No Comments

New Bowler development results - Newsletter

BMA's October Newsletter is

available online and features a report on New Bowler development at 8

centers...



Click here to read...…



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Added by Christopher Swanson on October 24, 2010 at 9:55am — No Comments

Cross promote a local Merchant Coupon on Facebook



A center can cross promote a Merchant Coupon program on Facebook...









Clicking the link in the Facebook post loads this list of Merchant locations...…



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Added by Christopher Swanson on October 22, 2010 at 11:15am — No Comments

League Bowler feeder system - 8 new teams

Congrats to Florida Lanes (Tampa, FL) on developing 32 new paying league bowlers using a Get Acquainted Party process (www.gap.bmamkt.com).

These new bowlers are paying to participate in a 6 week long program that introduces the New Bowler to league bowling. The next step will be to offer longer programs to these participants to help them develop into long term League customers.

Added by Christopher Swanson on October 20, 2010 at 10:30am — No Comments

Bowling is easy...just roll the ball and knock over the pens!

"Roll the ball and knock over the pens. That's all I have to do." I keep telling myself that. My hands are sweating, my heart rate increases, my knees start to shake! I make my approach...bring the ball back..and release. "Please, don't go to the gutter!" I say to myself. There it goes...it's heading straight to the gutter!!! "Why can't I get this ball to just go straight down the center?" I know people are watching me. I know what they must be saying," Her husband is the manager of this…

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Added by Daleena Nichols on October 19, 2010 at 10:50am — 1 Comment

A Spark Continued

Click on 'View Fred Kaplowitz's Blog' above to see all my posts.


It…
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Added by fred kaplowitz on October 19, 2010 at 9:51am — No Comments

There Seems to Be a Spark Out There

Click on 'View Fred Kaplowitz's Blog' above to see all my posts.… Continue

Added by fred kaplowitz on October 19, 2010 at 6:47am — No Comments

Got 'Em Looking

Click on 'View Fred Kaplowitz's Blog' above to see all my posts.…


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Added by fred kaplowitz on October 19, 2010 at 6:41am — No Comments

What Do You Say? Part 1

Click on 'All Blog Posts,' then search using 'David Spiegel' to see all my posts.


Lesson 1 (“Who Bowls?” parts 1-3) discussed the…

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Added by David Spiegel on October 18, 2010 at 7:42am — 1 Comment

How to create a Google Map of your customers (or any list of addresses)

Just found a cool online service called BatchGeo (… Continue

Added by Christopher Swanson on October 17, 2010 at 8:00pm — No Comments

How to Become a #1 Best Seller

Click on 'View Fred Kaplowitz's Blog' above to see all my posts.…


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Added by fred kaplowitz on October 14, 2010 at 5:23am — No Comments

1,020 New Bowler visits in Crystal River, FL

Congrats to Manatee Lanes in Crystal River, FL. They reported 1,020 New Bowler visits as a result of their last Merchant Coupon program (www.mcp.bmamkt.com).


Typically, each visit is worth an average of $10 (shoes, paid games, F&B)…
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Added by Christopher Swanson on October 13, 2010 at 9:30pm — No Comments

Learning to Bowl

I’m what the industry calls an open bowler – someone who comes in on weekend nights after the leagues and bowls a few games once or twice a year. I call people like me a recreational bowler.

One of the things that keeps me from bowling is I’m not very good at it. As a…

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Added by Stacey R. Davis on October 13, 2010 at 3:58pm — No Comments

Who Bowls? Part 3

Click on 'All Blog Posts,' then search using 'David Spiegel' to see all my posts.


The last layer of the bowlers’ pyramid, the largest group, is the casual bowler. This group will not commit to a…

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Added by David Spiegel on October 12, 2010 at 10:41am — No Comments

368 new bowlers in Hillsborough County, FL

Congrats to University Lanes - they just floored 368 new bowlers using Get
Acquainted Parties (www.gap.bmamkt.com) .


Typically a center's staff gets 20% of the party attendees to accept the…
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Added by Christopher Swanson on October 11, 2010 at 7:00pm — No Comments

30 person Holiday Party booked in Peoria, IL

Congrats to Mt. Hawley Bowl in Peoria, IL.

They just booked a 30 person party using a Holiday Party Sales System (www.hpsp.bmamkt.com).

Added by Christopher Swanson on October 9, 2010 at 8:00am — No Comments

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