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November 2009 Blog Posts (10)

Who Is Buying?

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In visiting my clients, I often hear the lamentable phrases like, " our programs are really good, we offer great stuff, but as hard as we try, people just aren't buying it; it's just not selling".

The second lamentable phrase I hear is, "We're a league based house; we only offer 32 week programs, now they want shorter and shorter league seasons, its just not fair!"

To these phrases I often… Continue

Added by fred kaplowitz on November 30, 2009 at 5:00am — No Comments

Thanksgving Every Day

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Tomorrow is Thanksgiving. Many of us will be at home with our families basking in the joy of good food, fun and lively conversation intermingled with a healthy dose of football.

The warmth of the home and hearth; a day off from the daily routine and, perhaps, even seeing some old friends we haven't seen in a while will make a day we can well remember.

Wouldn't it be great if our existing… Continue

Added by fred kaplowitz on November 25, 2009 at 10:00pm — No Comments

The Learner Model MM

In the fast paced and rapidly changing business environment of today it is difficult to imagine an organization, which could be successful by doing exactly what it has done in the past. Change is a way of life in contemporary America. The process of change is messy and imprecise. It requires vision, knowledge, skills, a tolerance of risk, and patience. Successfully moving along the process of change requires an additional ingredient, the “right people”. The “right people” are not defined by… Continue

Added by Joe Schumacker on November 24, 2009 at 8:29am — No Comments

The New Marketing

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It seems that the new marketing is all about "social marketing"; all about electronic and or digital marketing; and all about reaching people individually.

We like this new marketing. It makes our professional lives more precise. We now have measurement. There's no BS about how well you did on line. People either opened, clicked through or bought. "The numbers", as my friend Max says, "is the… Continue

Added by fred kaplowitz on November 21, 2009 at 4:00pm — No Comments

REI and Customer Loyalty

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In an never ending search to bring you interesting information about world class companies, I wanted to share the story of REI (Recreational Equipment Inc); a chain of sporing goods stores with over $1.4 billion in annual sales employing over 9500 employees. REI has been ranked in the top 100 Companies to work for in the United States by Fortune Magazine since 1998, which earned them a place in the Fortune… Continue

Added by fred kaplowitz on November 18, 2009 at 5:30am — 1 Comment

Learning Leadership

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If you do not Learn
You cannot Teach

If you do not Teach
You cannot Lead.

If you do not Lead
You cannot Achieve

Learning leads to
Achieving

Joe Schumacker

Added by Joe Schumacker on November 16, 2009 at 5:46am — No Comments

Is E-mail Dead?

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Clara Shih, author of "The Facebook Era," says social networks are slowly replacing email. I know you're saying, "Fred, I just figured this email thing out and now you're saying its dead?" No it's not dead, but it is being replaced by Facebook and Twitter for "social communications". Email will always leave a "paper trail" and will be perfectly acceptable for business, but from a social standpoint, that's another… Continue

Added by fred kaplowitz on November 12, 2009 at 6:58am — No Comments

Everybody Is Nobody

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How much time do you and your staff spend on trying to get everyone to come bowling? After the flier is made, what happens next? Do you speak to everyone who comes into the center? Do you go to businesses in the area and distribute fliers?

If you are trying to go after everybody, you are going after nobody and unfortunately that's who usually responds to your offer. With open play being soft… Continue

Added by fred kaplowitz on November 9, 2009 at 12:14pm — No Comments

The Value of Intolerance

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It seems obvious, but yet it is not well understood; when developing a new operating concept or model, there has to be a strong motivation for change. The problem with change is not a lack of ideas on how to change a process. The problem does not lie in the efforts to change the physical appearance or the function of the business. The problem is not a matter of acquiring the equipment needed to operate the new… Continue

Added by Joe Schumacker on November 9, 2009 at 7:44am — No Comments

Fredquarters Marketing by Fred Kaplowitz

THE ZAPPOS PHILOSOPHY

Finding the right people is difficult. Keeping them is even more challenging.

But, would you pay someone to leave your company?

This is exactly what Zappos.com does. Haven't heard of Zappos? They are an Internet retailer that sells shoes (even bowling shoes). They are known for their customer service. Internally they have a saying: "We are a service company that happens to sell shoes. And apparel. And handbags. And accessories. And… Continue

Added by fred kaplowitz on November 6, 2009 at 8:53am — No Comments