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November 2011 Blog Posts (4)

What Pigeons Can Teach Us About The Internet

The other day I had some errands to run so I finished them and then finding

myself near a park, I decided to get a roll and some coffee, take 10

minutes and sit in a park, maybe even feed the pigeons.



And it was there that I learned something about social media marketing.  In

fact, I think the Pigeons invented social media.



As I started on my roll, I realized that it wasn't all that hungry and

decided to eat just one half, the top half with the seeds in it,…

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Added by fred kaplowitz on November 18, 2011 at 12:17pm — 1 Comment

A Reader Comments on My Blog "Ah What's One More Lost Sale?"

Last week, I wrote a post about losing one more sale because the customer

service people did not know how to respond to an inquiry generated by

a proprietor's social media initiatives.



I commented that "maybe the proprietor should have spent as much time on

training his staff to answer customers' questions a she did on social

media".



One comment that came back to me is as follows and i wanted to share it

with you.



I guess everything old is new…

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Added by fred kaplowitz on November 10, 2011 at 3:28pm — No Comments

A Client Speaks

I don't usually post this kind of stuff, but wanted to share this with you.

Wood Foss and his family are wonderful clients, but more importantly have

become, dear friends.



His words were truly humbling



     "I do not attend many Bowling business events.  My wife and I were

planning on a major upgrade to our facility.  24 lane center, $500K type

money.  We attended a Brunswick presentation in Wichita, KA. and were

sitting on a bus next to this little…

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Added by fred kaplowitz on November 10, 2011 at 3:27pm — No Comments

What to Do When No One Is Buying?

Today, “flat” is the new “up.”  As the economy continues to drag, that new

reality is banging into an old reality.



When times are tough, owners and operators take a cost-cutting knife to

Marketing.  However, intuitive these actions might seem, it’s time to

spend.  Companies that continued to invest in sales, innovation and

marketing during the past 18 years have a  book-to-market value 25% greater

than those that “battened down the hatches” (“The Importance of…

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Added by fred kaplowitz on November 10, 2011 at 3:26pm — No Comments

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