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The other day I had some errands to run so I finished them and then finding
myself near a park, I decided to get a roll and some coffee, take 10
minutes and sit in a park, maybe even feed the pigeons.
And it was there that I learned something about social media marketing. In
fact, I think the Pigeons invented social media.
As I started on my roll, I realized that it wasn't all that hungry and
decided to eat just one half, the top half with the seeds in it,…
Last week, I wrote a post about losing one more sale because the customer
service people did not know how to respond to an inquiry generated by
a proprietor's social media initiatives.
I commented that "maybe the proprietor should have spent as much time on
training his staff to answer customers' questions a she did on social
One comment that came back to me is as follows and i wanted to share it
I guess everything old is new…
Added by fred kaplowitz on November 10, 2011 at 3:28pm — No Comments
I don't usually post this kind of stuff, but wanted to share this with you.
Wood Foss and his family are wonderful clients, but more importantly have
become, dear friends.
His words were truly humbling
"I do not attend many Bowling business events. My wife and I were
planning on a major upgrade to our facility. 24 lane center, $500K type
money. We attended a Brunswick presentation in Wichita, KA. and were
sitting on a bus next to this little…
Added by fred kaplowitz on November 10, 2011 at 3:27pm — No Comments
Today, “flat” is the new “up.” As the economy continues to drag, that new
reality is banging into an old reality.
When times are tough, owners and operators take a cost-cutting knife to
Marketing. However, intuitive these actions might seem, it’s time to
spend. Companies that continued to invest in sales, innovation and
marketing during the past 18 years have a book-to-market value 25% greater
than those that “battened down the hatches” (“The Importance of…
Added by fred kaplowitz on November 10, 2011 at 3:26pm — No Comments