The World's Only Online Magazine Devoted Exclusively to the Business of Bowling
Added by fred kaplowitz on December 28, 2010 at 8:19pm — No Comments
Added by fred kaplowitz on December 23, 2010 at 11:06am — No Comments
Your advertising results are inextricably linked to the message.
Two advertisers invest the same amount of money reaching the same target
audience. One succeeds brilliantly and buys the mansion on the hilltop. The
other fails miserably, receiving no response whatsoever. The difference
between these two was in the message of their ads.
Ads that speak to the heart of the customer and touch a nerve are the ones
that turn little companies into big companies. But…
Added by fred kaplowitz on December 18, 2010 at 9:09am — No Comments
Five building blocks to creating your own market area mini-social network in 2011
Why is this important? This is where the customers are!
First, what do I mean by “push/pull mini-social media network? I mean when you have these 5 building blocks in place, working around the clock for your…Continue
Added by Larry McLean on December 17, 2010 at 4:30pm — No Comments
The social media couponing phenomenon has hit and it has hit hard.
"Groupon.com", a subscription service is now in over 150 markets and has
about 15 million subscribers. It is the big kahuna in this new revenue
generating marketing machine. Their model is to ask retailers, like you, to
cut your price by 50%. Groupon then takes 50% of that price.
For example, if you are selling an "all you can bowl program" for $10,
Groupon will ask you to sell it for $5.…
If the goal of marketing is to create sales, then your marketing must
create positive perceptions about your center. So really,what people say or
think about your business or product offering is the chasm that must be
bridged before any new sales can occur!
Try this exercise. Present your new idea or product to a group of people,
maybe to your employees. Then, afterwards, speak to each employee
individually. You will be amazed at what they heard. It will probably…
Added by fred kaplowitz on December 13, 2010 at 3:44pm — No Comments
Recent reports around the industry are confirming what we all know, “open
play is down and league starts this fall were off by more than 5%."
Proprietors all over the country are calling each other to find out "how
the other guy” did and if his/her numbers are the same as ours.
OK, so now you know that your numbers are equal to, slightly lower or
slightly higher than the other guys. Does that make you feel safe?
It’s easy to take solace in the fact that…
Added by fred kaplowitz on December 13, 2010 at 3:43pm — No Comments
Its not too late to capture last minute Holiday Party business
We’re into December and your Holiday Party business is in
full-swing. How is it going?
Despite the economic Grinch threatening to steal corporate party
business as it has…
Added by Paul Kreins on December 10, 2010 at 2:19am — No Comments
Added by fred kaplowitz on December 6, 2010 at 4:55pm — No Comments
Added by Christopher Swanson on December 4, 2010 at 9:00pm — No Comments