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Christmas Eve 2012: "...and the stockings were hung by the chimney with
care in hopes that St Nicholas would soon be there."
I love this poem by Clement Moore. It was written in 1823 and is probably
more responsible for our views of Santa Claus than anything else. To me, it
speaks to the hope that not only little children have, but adults have as
well, when it comes to Santa Claus and, magically, getting presents.
I think we carry that hope through our our…
Added by fred kaplowitz on December 28, 2012 at 10:57am — No Comments
Do you expect ONE email to bring you hundreds of new customers for whatever
event it is your promoting?
Really?
Heck, ONE doesn't even buy you one awareness note!!! I know i have said
this before, but i need to repeat it to get you to remember it. That's what
this whole deal is about...and NO there is not a specific number of times
you need to say something to get people to remember.
It depend son the offer. See, if i send you just ONE notice form…
Added by fred kaplowitz on December 21, 2012 at 5:50pm — No Comments
Over the past several weeks I have received little notes, slipped under my
front door, from the newspaper delivery person, the postman, the gardener
type person and a few other people whose names I do not know. No doubt,
many of you have had this same experience.
All of them were happy to wish me a Merry Christmas, Happy Holiday and a
Happy New Year and having SIGNED THEIR NAME to a card, THEY encouraged me
to say thank you for “their service” this holiday…
Added by fred kaplowitz on December 21, 2012 at 5:49pm — No Comments
There comes a time in every day when you have to make a decision about
growing your business -yes every day you need to be thinking about growing
your business –hey that’s YOUR job#1 – and when you need to, you make a
decision based upon some set of logic
But what I have found, in my travels, is that many people make a decision
because the core premise and solution APPEALS DIRECTLY TO THEM. They can
identify with it; relate to it, like it and therefore they…
Added by fred kaplowitz on December 16, 2012 at 1:19pm — No Comments
Don't you hate it when you send someone a really long message, like maybe
two paragraphs and they respond with "K?"
Aren't you sick and tired of Internet speak? When did "before" become "b4."
I thought we speak English; not bingo!! And twitter is the worst offender.
Sometimes I read tweets from athletes, movie stars, and other so called
famous types. Good God, where did they learn this shorthand?
When did "Imwitcha" become shorthand for "I am with…
Added by fred kaplowitz on December 16, 2012 at 1:18pm — 2 Comments
The Dali Lama,when asked what surprised him most about humanity answered:
“Man.”Because he sacrifices his health in order to make money.
Then he sacrifices money to recuperate his health.
And then he is so anxious about the future that he does not enjoy the
present; the result being that he does not live in the present or the
future.
He lives as if he is never going to die. And then dies having never
lived.”
How you deliver the…
Added by fred kaplowitz on December 16, 2012 at 1:18pm — No Comments
This article was sent to me by Greg Olson, Washington State Executive
Director and I just had to share it with you because it is so relevant to
our business.
As a Washington state BOWLING CENTER owner you've probably noticed how
attached your customers are to their mobile phones.
From texting at the dinner table to surfing the Internet, mobile phones are
en-grained into our daily lives.
And the rise in mobile usage is projected to…
Added by fred kaplowitz on December 16, 2012 at 1:18pm — No Comments
I was driving my wonderful SAAB the other day, tooling down the Sawmill
Parkway in hilly Westchester County NY, accelerating into turns and just
having a blast carving up the roads. As I looked in my rear-view mirror I
noticed a car approaching at a rapid rate of speed.
He slowed enough to get on my a*s.
Gently tapping the brakes and thinking that this signal would give him an
idea that he was following too closely and hoping he would back off,
instead…
Added by fred kaplowitz on December 16, 2012 at 1:17pm — No Comments
One of my financial buddies sent me an article about AMF’s recent
bankruptcy.
The article, really a blog by Randy Hutchinson, CEO of White Hutchinson
Leisure and Learning Group talks about the implications of AMF’s bankruptcy
and its causes.…
Added by fred kaplowitz on December 16, 2012 at 1:17pm — 3 Comments
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