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December 2012 Blog Posts (9)

A Christmas Gift Just For You

Christmas Eve 2012: "...and the stockings were hung by the chimney with

care in hopes that St Nicholas would soon be there."



I love this poem by Clement Moore.  It was written in 1823 and is probably

more responsible for our views of Santa Claus than anything else. To me, it

speaks to the hope that not only little children have, but adults have as

well, when it comes to Santa Claus and, magically, getting presents.



I think we carry that hope through our our…

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Added by fred kaplowitz on December 28, 2012 at 10:57am — No Comments

Fred's Marketing Rule of Repetition

Do you expect ONE email to bring you hundreds of new customers for whatever

event it is your promoting?



Really?



Heck, ONE doesn't even buy you one awareness note!!!  I know i have said

this before, but i need to repeat it to get you to remember it. That's what

this whole deal is about...and NO there is not a specific number of times

you need to say something to get people to remember.



It depend son the offer.  See, if i send you just ONE notice form…

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Added by fred kaplowitz on December 21, 2012 at 5:50pm — No Comments

Marketing Lesson #109 From The Newspaper Guy

Over the past several weeks I have received little notes, slipped under my

front door, from the newspaper delivery person, the postman, the gardener

type person and a few other people whose names I do not know.  No doubt,

many of you have had this same experience.



All of them were happy to wish me a Merry Christmas, Happy Holiday and a

Happy New Year and having SIGNED THEIR NAME to a card, THEY encouraged me

to say thank you for “their service” this holiday…

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Added by fred kaplowitz on December 21, 2012 at 5:49pm — No Comments

Job # 1

There comes a time in every day when you have to make a decision about

growing your business -yes every day you need to be thinking about growing

your business –hey that’s YOUR job#1 – and when you need to, you make a

decision based upon some set of logic





But what I have found, in my travels, is that many people make a decision

because the core premise and solution APPEALS DIRECTLY TO THEM. They can

identify with it; relate to it, like it and therefore they…

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Added by fred kaplowitz on December 16, 2012 at 1:19pm — No Comments

Internet Speak 2012

Don't you hate it when you send someone a really long message, like maybe

two paragraphs and they respond with "K?"



Aren't you sick and tired of Internet speak? When did "before" become "b4."

I thought we speak English; not bingo!!  And twitter is the worst offender.



Sometimes I read tweets from athletes, movie stars, and other so called

famous types. Good God, where did they learn this shorthand?



When did "Imwitcha" become shorthand for "I am with…

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Added by fred kaplowitz on December 16, 2012 at 1:18pm — 2 Comments

What The Dali Lama Can Teach Us About Customer Service

The Dali Lama,when asked what surprised him most about humanity answered:



“Man.”Because he sacrifices his health in order to make money.



Then he sacrifices money to recuperate his health.



And then he is so anxious about the future that he does not enjoy the

present; the result being that he does not live in the present or the

future.



He lives as if he is never going to die.  And then dies having never

lived.”



How you deliver the…

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Added by fred kaplowitz on December 16, 2012 at 1:18pm — No Comments

88% of All Web Searches Are Made From A Mobile Phone

This article was sent to me by Greg Olson, Washington State Executive

Director and I just had to share it with you because it is so relevant to

our business.







As a Washington state BOWLING CENTER owner you've probably noticed how

attached your customers are to their mobile phones.



From texting at the dinner table to surfing the Internet, mobile phones are

en-grained into our daily lives.



And the rise in mobile usage is projected to…

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Added by fred kaplowitz on December 16, 2012 at 1:18pm — No Comments

The Fickle Finger of Fate

I was driving my wonderful SAAB the other day, tooling down the Sawmill

Parkway in hilly Westchester County NY, accelerating into turns and just

having a blast carving up the roads. As I looked in my rear-view mirror I

noticed a car approaching at a rapid rate of speed.



He slowed enough to get on my a*s.



Gently tapping the brakes and  thinking that this signal would give him an

idea that he was following too closely and hoping he would back off,

instead…

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Added by fred kaplowitz on December 16, 2012 at 1:17pm — No Comments

League Bowling Rant

One of my financial buddies sent me an article about AMF’s recent

bankruptcy.





The article, really a blog by Randy Hutchinson, CEO of White Hutchinson

Leisure and Learning Group talks about the implications of AMF’s bankruptcy

and its causes.…





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Added by fred kaplowitz on December 16, 2012 at 1:17pm — 3 Comments

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