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All Blog Posts (420)

Trust

Click on 'View Fred Kaplowitz's Blog' above to see all my posts.



Reading a new book by Chris Brogan called "Trust". It is about the development and importance of trust between a business and its customers as well as its potential customers.



Got me to thinking about the trust between a business and its employees. Often I hear comments such as: "my employees don't implement the programs." "I don't trust them to get it done." "I don't trust them to even… Continue

Added by fred kaplowitz on January 18, 2010 at 9:17am — No Comments

The Value of Value

Click on 'View Fred Kaplowitz's Blog' above to see all my posts.



Some guy bought a new fridge for his house.



To get rid of his old fridge, he put it in his front yard and

hung a sign on it saying: "Free to good home. You want it, you take it."



For three days the fridge sat there without anyone looking twice.



He eventually decided that people were too mistrustful of this deal. So he changed the sign to read: "Fridge for sale… Continue

Added by fred kaplowitz on January 11, 2010 at 7:44am — No Comments

Bad Ads

Click on 'View Fred Kaplowitz's Blog' to see all my posts.



What Makes an Ad Bad?



Bad ads are intrusive.



Used to be that adverting theory said that intrusion is good. Not anymore. Consumers won't stand for it. They want information when they want it. Do you think that TV advertising has been declining for any other reason than the growth of the internet? It is the internet that let's people CHOOSE.



And choice is the operative word… Continue

Added by fred kaplowitz on January 8, 2010 at 5:18am — No Comments

A Good Idea

Click on 'View Fred Kaplowitz's Blog' to see all my posts.



My clients frequently ask me how I come up with my ideas; how I can be so creative? I tell them that its only the good ideas they see.



The bad ideas are under my pillow.



But people are sometimes afraid of bad ideas. They think they will look stupid or it will be criticized or, worse, waste time and money.



So what?



To get one good idea you need to go through a… Continue

Added by fred kaplowitz on January 6, 2010 at 5:10am — No Comments

You Matter

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One of the all time marketing all stars on the planet is Seth Godin, author, speaker, consultant and internet guru. I wish I was as smart as him. He wrote an article a while back that I have held for New Years Eve. Its not really about marketing, but in a way it is about "approach"; the way we all view what matters to us, what is important and what works for us. And ultimately how we engage other people. So maybe… Continue

Added by fred kaplowitz on January 5, 2010 at 5:07am — No Comments

The Comfort Zone

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I took the week off; hardly opened the computer, but still addicted to Blackberry so was able to check messages and send some emails.



On Christmas day, I woke up in Santa Monica California; sunshine and 65 degrees, It was the first time, in many a year, that I woke up in a warm climate on Christmas It seemed strange to be jogging around palisades park, near the ocean, in shorts and t… Continue

Added by fred kaplowitz on January 4, 2010 at 5:50am — No Comments

Oh where did the old school Mechanic go!!!!!

I have been in the Industry for a long time. And one thing that I have noticed in the past five years is that all the experience in the feild of mechanic has faded away. They are all retired or getting ready to do so. This is truly a young mans game. But oh how I miss the sure hands of a true full blown well trained mature mechanic. One that will with out doubt treat your center as if it was theirs. I believe those days are long gone. As the younger mechanics rise and they truly no alot more… Continue

Added by Charles Soules on December 21, 2009 at 8:17pm — 3 Comments

A Day in The Life of The Internet

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Some of us never realize how big the internet really is or how big it has become, so being the statistical geek that I am, I thought I would share some of this with you; kind of a friendly reminder of its importance and how much you and I have to learn every day just to stay in the game.





Factoid #1: Over 210 billion emails are sent out every day…MORE THAN A WHOLE YEARS WORTH of… Continue

Added by fred kaplowitz on December 21, 2009 at 6:55am — 1 Comment

Bowling is coming back in China

In 1990's there was big boom of bowling in China. Over 20,000 lanes were built in less than 5 years. But unfortunately it was followed by a 10 years closing of centers and very few new centers were built during this period.



But now we have seen a turning point. In Shanghai city alone, 4 centers have been built since last year.



Longmarch Comsmopolitan Bowling Center is one of them. It has 12 glow lanes, bumpers, flat overhead monitors, and sofa for bowlers. Smoking is not… Continue

Added by Frank Ningbo Zhao on December 21, 2009 at 4:00am — 2 Comments

Enrichment

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Rajeh Sety is an entrepreneur, author and speaker based in Silicon valley. His blog is Life Beyond Code.



His recent entry on "Enrichment" is worth reading and I wanted to pass this on to you, given the spirit of the holiday season. So here it is:



"We are all on a search- a search for more meaning in our lives. Through choosing to enrich other people's lives, you add meaning to their… Continue

Added by fred kaplowitz on December 17, 2009 at 5:41am — No Comments

Lessons from Apple

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With a friend, you can talk for hours about health care, recession, housing, taxes and the environment. With all these issues (oh yes, don't forget the eye of the Tiger fiasco), is it any wonder that we seek more and more information to be more informed; to make better decisions; and to be more responsible).



But something is happening out there. Our need for information is completely and… Continue

Added by fred kaplowitz on December 11, 2009 at 5:18am — No Comments

The Voice

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You know, its hell when you're sick and when you lose your voice like I did this past week, it's hell especially if you are a marketer.



But how many of us occasionally lose our marketing voice?. Look at companies like Caldor, Montgomery Wards, Woolworth and other big box retailers that have lost their voice. They just didn't know how to talk to their customer about satisfying their customers changing… Continue

Added by fred kaplowitz on December 8, 2009 at 5:26am — No Comments

The Learner and the “J” Curve

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Leaders are not needed to maintain the status quo; managers are capable of providing that service. Leaders are needed to take an organization to a new, desired place.



A leader must be a Learner, that is, a person who is willing to challenge the assumptions, opinions and facts that have defined his (her) life and career to date. The Learner has a flexible world view, one where he (she) is able to allow… Continue

Added by Joe Schumacker on December 4, 2009 at 6:47am — No Comments

A Coupon Cornucopia

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Package goods marketers describe the distribution of free product as a way to get trial - the ability to get new purchases from non users or low users. In our industry we describe the process of getting trial as the distribution of free games.



In our business, free games are a marketing staple. We use it as a reward, as an incentive, as a gift, as a donation and as an apology.



When we get… Continue

Added by fred kaplowitz on December 4, 2009 at 6:41am — No Comments

Who Is Buying?

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In visiting my clients, I often hear the lamentable phrases like, " our programs are really good, we offer great stuff, but as hard as we try, people just aren't buying it; it's just not selling".



The second lamentable phrase I hear is, "We're a league based house; we only offer 32 week programs, now they want shorter and shorter league seasons, its just not fair!"



To these phrases I often… Continue

Added by fred kaplowitz on November 30, 2009 at 5:00am — No Comments

Thanksgving Every Day

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Tomorrow is Thanksgiving. Many of us will be at home with our families basking in the joy of good food, fun and lively conversation intermingled with a healthy dose of football.



The warmth of the home and hearth; a day off from the daily routine and, perhaps, even seeing some old friends we haven't seen in a while will make a day we can well remember.



Wouldn't it be great if our existing… Continue

Added by fred kaplowitz on November 25, 2009 at 10:00pm — No Comments

The Learner Model MM

In the fast paced and rapidly changing business environment of today it is difficult to imagine an organization, which could be successful by doing exactly what it has done in the past. Change is a way of life in contemporary America. The process of change is messy and imprecise. It requires vision, knowledge, skills, a tolerance of risk, and patience. Successfully moving along the process of change requires an additional ingredient, the “right people”. The “right people” are not defined by… Continue

Added by Joe Schumacker on November 24, 2009 at 8:29am — No Comments

The New Marketing

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It seems that the new marketing is all about "social marketing"; all about electronic and or digital marketing; and all about reaching people individually.



We like this new marketing. It makes our professional lives more precise. We now have measurement. There's no BS about how well you did on line. People either opened, clicked through or bought. "The numbers", as my friend Max says, "is the… Continue

Added by fred kaplowitz on November 21, 2009 at 4:00pm — No Comments

REI and Customer Loyalty

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In an never ending search to bring you interesting information about world class companies, I wanted to share the story of REI (Recreational Equipment Inc); a chain of sporing goods stores with over $1.4 billion in annual sales employing over 9500 employees. REI has been ranked in the top 100 Companies to work for in the United States by Fortune Magazine since 1998, which earned them a place in the Fortune… Continue

Added by fred kaplowitz on November 18, 2009 at 5:30am — 1 Comment

Learning Leadership

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If you do not Learn
You cannot Teach

If you do not Teach
You cannot Lead.

If you do not Lead
You cannot Achieve

Learning leads to
Achieving


Joe Schumacker

Added by Joe Schumacker on November 16, 2009 at 5:46am — No Comments

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