Bowling Industry Online

The World's Only Online Magazine Devoted Exclusively to the Business of Bowling

All Blog Posts (420)

Internet Speak 2012

Don't you hate it when you send someone a really long message, like maybe

two paragraphs and they respond with "K?"



Aren't you sick and tired of Internet speak? When did "before" become "b4."

I thought we speak English; not bingo!!  And twitter is the worst offender.



Sometimes I read tweets from athletes, movie stars, and other so called

famous types. Good God, where did they learn this shorthand?



When did "Imwitcha" become shorthand for "I am with…

Continue

Added by fred kaplowitz on December 16, 2012 at 1:18pm — 2 Comments

What The Dali Lama Can Teach Us About Customer Service

The Dali Lama,when asked what surprised him most about humanity answered:



“Man.”Because he sacrifices his health in order to make money.



Then he sacrifices money to recuperate his health.



And then he is so anxious about the future that he does not enjoy the

present; the result being that he does not live in the present or the

future.



He lives as if he is never going to die.  And then dies having never

lived.”



How you deliver the…

Continue

Added by fred kaplowitz on December 16, 2012 at 1:18pm — No Comments

88% of All Web Searches Are Made From A Mobile Phone

This article was sent to me by Greg Olson, Washington State Executive

Director and I just had to share it with you because it is so relevant to

our business.







As a Washington state BOWLING CENTER owner you've probably noticed how

attached your customers are to their mobile phones.



From texting at the dinner table to surfing the Internet, mobile phones are

en-grained into our daily lives.



And the rise in mobile usage is projected to…

Continue

Added by fred kaplowitz on December 16, 2012 at 1:18pm — No Comments

The Fickle Finger of Fate

I was driving my wonderful SAAB the other day, tooling down the Sawmill

Parkway in hilly Westchester County NY, accelerating into turns and just

having a blast carving up the roads. As I looked in my rear-view mirror I

noticed a car approaching at a rapid rate of speed.



He slowed enough to get on my a*s.



Gently tapping the brakes and  thinking that this signal would give him an

idea that he was following too closely and hoping he would back off,

instead…

Continue

Added by fred kaplowitz on December 16, 2012 at 1:17pm — No Comments

League Bowling Rant

One of my financial buddies sent me an article about AMF’s recent

bankruptcy.





The article, really a blog by Randy Hutchinson, CEO of White Hutchinson

Leisure and Learning Group talks about the implications of AMF’s bankruptcy

and its causes.…





Continue

Added by fred kaplowitz on December 16, 2012 at 1:17pm — 3 Comments

Is Your Marketing Toxic?

Most people think that the purpose of marketing is to sell stuff.



I hear this frequently from clients who load up their emails and face book

content with offers to buy their “stuff”.



Whether it is bowling, hardware, admission tickets to an entertainment

venue, automobiles, auto parts, restaurant meals or computer chips, it

happens all the time.



So I ask a lot of questions of my clients; here is just a sample.



Why do you create content that only…

Continue

Added by fred kaplowitz on November 20, 2012 at 8:28am — No Comments

What is Touch Point Marketing?

here are only a few ways to gain market share - which is always a good

strategy - in a slow growth or flat market:



1.    New product development or product line extension. Think apple

computers; new product category (I pod); product line extension, Mac Book

air (the new thin one)



2.    Great customer service to differentiate your product from others in

your category.  Think Southwest Airlines or Nordstrom's.



3.    Price reductions; in the short term…

Continue

Added by fred kaplowitz on November 20, 2012 at 8:28am — No Comments

For those of you who have asked what happened to my friend at his "hurricane party, here's what happened:

After considerable urging and death threats from his friends and family, he

made the decision to move out about 10 minutes before the wall of water

flooded his basement and added 8 ft of water to his first floor, destroying

everything on that floor; kitchen, living room, den, bedroom, bathroom and

dining room.

He was one of the lucky ones. The house behind his burned to the ground.



If you would like to contribute to the relief fund for the Rockaways, here

is…

Continue

Added by fred kaplowitz on November 20, 2012 at 8:28am — No Comments

Did Your Guy Win?

No matter who wins tonight, think about how many homeless people, how many

hurricane victims could have benefited from the ungodly amount of

advertising spent to sway opinions and ultimately votes for "their guy."



Estimates in Ohio alone were that combined advertising by both parties

exceeded $20 million.



Yikes.



Yes, I know there is a great deal at stake, but there's something about

that level of expenditure, (and I'm a marketing guy) that almost,…

Continue

Added by fred kaplowitz on November 7, 2012 at 9:54am — No Comments

Are You There Yet?

Creativity comes from the strangest places and from the strangest

circumstances.



Or as the old saying goes, “Necessity is the mother of invention.”



  In lower Manhattan NY, as residents found themselves in the dark, they

all found that they were without their mandatory issued Android or Apple

cell phones, iPods, iPads, and laptops, which of course need power.



Some hiked uptown to midtown Manhattan with their electronic gear to find

a friend with…

Continue

Added by fred kaplowitz on November 7, 2012 at 9:54am — No Comments

5 Social Media Numbers That Will Rock Your Business

In the aftermath of Sandy and among the many images I have been absorbing

for the past 48 hours, I have to get away from it and get back to my

marketing.  It’s what you read this blog for and I promise to give you some

valuable information.



So I thought that today, I would delve a little deeper into some social

media statistics that are shaping your business.



When the web was new it was about information; then it was about

overthrowing Arab dictators. …

Continue

Added by fred kaplowitz on November 7, 2012 at 9:53am — No Comments

The Story of The Hurricane

Is it the spirit of the hearty individual or is it pure ego that people

think they can survive anything?  Haven't they learned from Katrina and

other disasters?  Didn't the Tsunami teach them anything?



Obviously not.



A good friend of mine lives on one of the barrier islands off the coast and

he is refusing to leave; even though he is in grave danger;

apparently he doesn't think so.  In fact, he is planning a hurricane

party.



I can't talk him…

Continue

Added by fred kaplowitz on November 7, 2012 at 9:52am — No Comments

"Woulda, Coulda, Shoulda"

The man who could, usually does.

The man who would, usually doesn’t.

The man who should has let the opportunity pass.





If you are letting seasonal opportunities pass you by, you might be in the

“shoulda” category. On the other hand if you’re in the “coulda” category,

here’s some things you could do that you might not have thought of.

(hopefully you have and this is just a checklist





   1. List your top 25 league bowler friends who work at big…

Continue

Added by fred kaplowitz on November 7, 2012 at 9:52am — No Comments

"What? You Don't Know How To Do That?"

I am sitting in airport lounge waiting for my connection and reading USA

Today on the internet. As I lift my eyes from my computer, I gaze at my

fellow travelers and notice, not unexpectedly, that all of them, including

me, are plugged into their computers or tablets or smart phones.



In this information crazed society, I watch one older well dressed

gentleman, as he walks over to get some coffee, open his Motorola flip

phone and begins to talk into it. I also…

Continue

Added by fred kaplowitz on October 25, 2012 at 12:33pm — No Comments

What Are You Doing Now?

What Are You Doing Now?



       1.    Catching your breath?

       2.    Thinking about thanksgiving promotions

       3.    Working on company holiday parties?

       4.    Thinking about fund raisers?

       5.    Paying back summer loans?

       6.    Getting your staff in shape?



All good activities, but not far-sighted enough.

[attachment "MR900442207.jpg" deleted by Fred Kaplowitz/IVE]

Need to start looking at the most important flooring…

Continue

Added by fred kaplowitz on October 25, 2012 at 12:33pm — No Comments

Another Great Idea

The Bronx Bombers, the NY Yankees bit the dust tonight and lost four

straight games to the Detroit Tigers in the American league Championship

Series. Did they lose because they missed some opportunities to score or

were they just unable to execute?  If you say it is a little of both,

that doesn't really answer the question.



(Embedded image moved to file: pic30221.jpg)What would you say about your

business?  Did you miss the opportunities or did you not execute in…

Continue

Added by fred kaplowitz on October 25, 2012 at 12:32pm — No Comments

A Marketing Lesson From Winnie the Pooh

For the last 35 years, league bowling has been eroding. Probably at a 3% to

5%rate annually. From 10 million sanctioned league bowlers to about 2

million today. From a 5% penetration rate (against adults 18+) to less than

1% today



In other words, less than 1 in 100 adults in this country bowl in a

league.



This downward cycle has been met with various industry initiatives; none

of which reversed the cycle.  It was hoped that the quick fix magic…

Continue

Added by fred kaplowitz on October 17, 2012 at 12:52pm — No Comments

A Marketing Lesson From Winnie the Pooh

For the last 35 years, league bowling has been eroding. Probably at a 3% to

5%rate annually. From 10 million sanctioned league bowlers to about 2

million today. From a 5% penetration rate (against adults 18+) to less than

1% today



In other words, less than 1 in 100 adults in this country bowl in a

league.



This downward cycle has been met with various industry initiatives; none

of which reversed the cycle.  It was hoped that the quick fix magic…

Continue

Added by fred kaplowitz on October 17, 2012 at 12:52pm — No Comments

You Have 8 Seconds, Dude.

You’ve got 8 seconds to get me before I bail. That’s right 8 seconds.





Eight seconds to make sure your headline ropes me in and gets me to read

the copy.

(Embedded image moved to file: pic26409.jpg)

And to do it right, you need a headline between 8 and 14 words.



The fact is there’s a lot riding on writing the perfect headline to grab

attention, generate some interest and get the reader to stick around for a

while.



So what do you…

Continue

Added by fred kaplowitz on October 10, 2012 at 7:51pm — 2 Comments

8 Value Points To Make Your Business Better

A gray rainy Sunday morning in the country found me in my den, tuned into a

2010 movie called “Company Men.”



Ben Affleck, the star of the show, finds himself the victim, at age 37 of a

downsizing at his ship building company. His boss, played by Tommy Lee

Jones also gets fired, but that happens almost at the end of the movie.



As this trauma was unfolding, both men discover the importance of people,

company values and what they want to happen in the next…

Continue

Added by fred kaplowitz on October 10, 2012 at 7:51pm — No Comments

Monthly Archives

2020

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

© 2020   Created by scott frager.   Powered by

Badges  |  Report an Issue  |  Terms of Service