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All Blog Posts (420)

Judgment Day Is Every Day You can either be judged or you can be ignored.

Every day I judge your center and your programs

And the more information I receive from the digital genie, (on command of

course) the more critical I can be. Some might say I am becoming a more

discerning shopper; more intelligent. Sophisticated, even.

But what is really happening is I am making judgments about you, your

competition and everything I think I may want to rent, buy or lease almost

every minute of the day.

Snap judgments. Bad judgments.…


Added by fred kaplowitz on October 10, 2012 at 7:50pm — No Comments

Comfort Food For Your Head

“Sometimes the last thing we want is really the first thing we need.”

I read this quote somewhere, but not sure where or who said it. In any

case it got me to thinking about how comfortable we all sometimes get. The

business is doing OK; its fairly predictable and, well, we even get bored

now and then.

So to relieve that boredom we go looking for excitement; sometimes in the

wrong places – food, clothes, cars, boats,                 second homes,



Added by fred kaplowitz on October 10, 2012 at 7:50pm — No Comments

Marketing Tip Of The Year

Imperfection is beauty.

Madness is genius.

It's better to be absolutely

ridiculous than absolutely boring

Promise yourself:

"My business will

never be boring.


And you will never be out of  business.

And as always, if you have a question or need some information, don't

hesitate to call me @ 516 359 4874

Let us know what you think or follow us on Facebook (kaploe marketing

group). Or twitter…


Added by fred kaplowitz on September 28, 2012 at 7:37pm — No Comments

You Can't make This Stuff Up

My son, daughter in law and the two cutest grand children on the planet

recently moved from Silver Spring, Maryland to Concord,


While visiting with them and sharing breakfast in a place called Village

Restaurant, my daughter in law mentioned how nice

people were in  Concord and how helpful.

Specifically, she mentioned that on one trip to the local Stop n Shop she

requested that they carry a certain kind of fruit cup. “Three guys”,…


Added by fred kaplowitz on September 28, 2012 at 7:36pm — No Comments

Be A "Brand" Or Go Home

Robert Kyosaki, Author of “Rich Dad, Poor Dad”, an All Star Best Seller

once said, “If you’re not a brand, you’re a commodity.”

No doubt you’ve heard about branding. It’s the new old buzz word. We used

to call it image. Same thing dressed up in the 21st century geek speak.

Do you have any idea what your customers or prospects think about you?

I’m not talking about “oh yeah, the bowling alley. It’s nice, friendly and

food and beverage is pretty…


Added by fred kaplowitz on September 23, 2012 at 11:41am — No Comments

7 Point Rosh Hashanah Marketing Checklist

Monday (9.17) marks Rosh Hashanah, (pronounced rush-hahsh-un-uh) the

Jewish new year celebration and the beginning of the Days of Awe–

Rosh Hashanah, literally the "head of the year" is considered the birthday

of Adam and Eve (and the rest of creation) and just as it marks the

creation of humanity, every year it offers an opportunity for a new era in

one's personal life.

To all our friends, we wish you the traditional blessing of a joyous and

sweet new…


Added by fred kaplowitz on September 23, 2012 at 11:41am — No Comments

How To Hire A "Computer Guy."

Social Media Marketing is a rapidly evolving practice. And to the extent it

evolves, the more we sometime need help and assistance.

Just recently, I have been receiving a bevy of calls from clients and

proprietor friends asking me about what criteria they should use when

hiring a "computer guy" to help them with their social media stuff.

So I thought I would get to a bunch of my resources and develop a quick

criteria for you.  Couple of ground rules…

Added by fred kaplowitz on September 23, 2012 at 11:41am — No Comments

7 Types Of People You Never Want To Hire

One of my favorite bloggers is a consultant and partner at Invisor

Consulting named Steve Tobak.

As you climb into the new season and begin hiring more people, I thought

this article would be beneficial for you. Hope you like it.

Its from MoneyWatch COMMENTARY Every incompetent employee, lunatic boss and

deceitful salesperson is someone's loving spouse and loyal friend. That

does not mean you should…


Added by fred kaplowitz on September 13, 2012 at 12:14pm — No Comments

Wow. Wow. Wow.

You can’t get open play business by more price specials. Didn’t the last

three years teach you that? Didn’t we all figure out that the low price

position kills?  And even though Joe down the street is selling bowling for

99 cents in September and October, Joe is also closing a bunch of centers

he USED to own!! Like maybe 30 or 40.

Make your open bowling a spectacular event.

Make it an affair to remember.

Make it an NFL game.

Make it a college football…


Added by fred kaplowitz on September 11, 2012 at 6:10pm — No Comments

Why Social Media May Be Hurting Your Business

I think social media has reached a tipping point and has created some bad

habits for marketers. Too often it is viewed as a “quick fix” for a

communication strategy.

Want to form a new league?  Send out an email. Oh yeah, put it up on

Facebook too.  Want to get the word out about your Saturday night music

and bowling program? Email all the 18 to 34 yr olds out there. Don’t

forget to twitter them if you can.

I don’t know about you, but I think this quick…


Added by fred kaplowitz on September 8, 2012 at 9:57pm — No Comments

Expiration Date

With three days to go, I am hearing some positive or quasi positive things

from centers about league floorings. Seems that the people who jumped on

the old “bring a friend band wagon” are finding out (AGAIN) that league


       1. Like to bowl with their friends

       2. Will ask their friends to bowl if you ask them to ask

       3. Appreciate the rewards you give them for bringing a friend

For those who didn't want to give away a free…


Added by fred kaplowitz on September 6, 2012 at 8:25am — No Comments

“If I go to one more customer service seminar where they tell me to smile"

I’ll just scream”, exclaimed one conventioneer at this year’s Bowl Expo.

This same refrain, I am sure could be heard from a conventioneer at the

American Restaurant Association, The Hardware Retailers Association, The

Amusement Park Association  and any other association that has

customers…which is just about all of them.

Everyone is teaching and training and doing their best to increase the

“customer experience”; to give great service; or “over…


Added by fred kaplowitz on September 6, 2012 at 8:24am — No Comments


For most of us, we define ourselves by our limitations.

For the Steve Jobs types of the world, they define themselves by their

dreams and aspirations.

Have we fallen into a pattern of limiting ourselves?

Is getting to “even to last year” good enough?  Is having 50 more bowlers

a success?

Or is getting to 90% of capacity what you dream about?

Is doing $1900 on a Saturday night and beating last year by $150 a good



Added by fred kaplowitz on August 29, 2012 at 12:52am — No Comments

We Are (New) Family

August 21, 2012 CNN News:

“The number of single people in America is growing at more than twice the

rate of those who are wed, and if that trend continues,single adults will

soon account for a larger share of the U.S. population than married couples

for the first time on record, according to CNN. The number of new marriages

in the United States declined 5% in 2011 alone."

If that doesn’t change the dynamic of society and the landscape for us

marketers, I…


Added by fred kaplowitz on August 24, 2012 at 11:55am — No Comments

Once Upon A Time...

Late last night, after the dinner, the conversation turned to politics and

one of my Republican friends made the claim that under this

administration, the number of people living in “poverty” increased from 28

million to 45 million.

My other friend, a Democrat, indicated that this number was erroneous

because the government is only counting “cash payments” and not food

stamps, housing subsidies and other public assistance programs as part of

the income to…


Added by fred kaplowitz on August 21, 2012 at 8:15am — No Comments


Zig Ziglar, the world’s greatest salesman tells the story about traveling

on a plane and sitting next to a “good ole boy.” He noticed that the man

had his wedding ring on the wrong finger. Zig, always conversational,

turned to the man and said, “Excuse me friend, but I noticed that you wear

your wedding ring on the wrong finger.  Why do you do that?  The man looked

over at Zig and said, “Yeah, I married the wrong woman!!”

As sad as going after people who have no…


Added by fred kaplowitz on August 21, 2012 at 8:15am — No Comments

Are You Using Facebook as Your Own TV Channel?

 What’s the value of a Facebook fan?

A new report from Forrester Research© addressed this question and very

simply found out that for such brands as best Buy, Wal mart, Coca Cola and

Blackberry, being a Facebook fan boots purchase, consideration and


Think of it this way, your Facebook page is your TV station. It is your

chance to broadcast your message; to interact with your customer, to

entertain them and engage them.  NOT just to sell…


Added by fred kaplowitz on August 21, 2012 at 8:14am — No Comments

Sleepy's Is "Cool"

“Cool” is a state of mind, a way of expressing oneself that shows

confidence, style and to some degree a bit of glamour.

It is the stoic response to the thorniest question; it is never letting

the other guy see you sweat or run for cover.

It is being able to prevail in the most daunting situation and never

getting ruffled. It is being able to live by your values, your rules, not

by someone else’s values and rules, and prosper.



Added by fred kaplowitz on August 21, 2012 at 8:14am — No Comments

Bad News From Washington State

Greg Olsen, the Executive Director of Washington state and a long time

respected friend for over 30 years reports the following sanctioned league

bowler trends in his state:

·         2011-2012 Season:

            * Adult: 37,700

            * Youth: 3,281

·         2010-2011 Season:

            * Adult: 40,461

            * Youth: 3,533

·         2007-2008 Season:

            * Adult: 48,099

            * Youth:…


Added by fred kaplowitz on August 8, 2012 at 10:45am — No Comments

Wow Is No Longer A Big Deal.

If you watched any part of the opening ceremonies of the Olympics, you

might have seen some “over the top”

performances by myriad actors, dancers, singers and certainly the

lighting, sound effects, stage effects and creative


God knows what the Super bowl people will do for a half time show!  But,

back to the Olympics.  I never thought I would see 20 or so Mary Poppins

flying in.  Nor did I ever dream that the Queen of England, in a…


Added by fred kaplowitz on August 2, 2012 at 6:45pm — No Comments

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