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Christopher Swanson's Blog (22)

We had a blast tonight at Spare Time Bristol

Despite my 8 year old's grimace from being forced to…

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Added by Christopher Swanson on December 4, 2010 at 9:00pm — No Comments

Vision, Mission, Value

We updated our "Vision, Mission and UVP page yesterday and it has me feeling very focused on who I want to serve and why.


Thanks for the review...…




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Added by Christopher Swanson on November 17, 2010 at 9:00pm — No Comments

RE: Undercover Boss - Lucky Strike's Steven Foster

Just watched a stream from CBS.com of Undercover Boss featuring Lucky Strike's Steven Foster and was really moved.



Not sure what hit me so hard...his mother passing (a shared pain - I lost mine a few years ago when she was 58). Or maybe I saw the determination etched in his face from building a business. I have had to reconsider my performance for all past employers now that I own a business and see the imposing responsibility that awaits all…
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Added by Christopher Swanson on November 16, 2010 at 9:00pm — No Comments

Waynesboro, VA...Small center, big results

12 lane center Wayne Lanes (Waynesboro, VA) reports that in the fist 15 days of their Merchant Coupon program (www.mcp.bmamkt.com) they received over 75 coupons, many of which far exceeded the $10 per visit average that the program typically produces.



Owner Shawn Lavender said "We've b
een…
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Added by Christopher Swanson on November 15, 2010 at 9:30pm — No Comments

Company Party booked from coupon

Merchant Coupons can be seen seen 24,000 times PER DAY (1000 daily visitors at 24 merchant partners) for 90+ days and are a great place to promote Birthday Party packages and Company Outings.



Classic Lanes (Rochester Hills, MI) recently received a phone call to book a 26 person Company Party from a local university. The… Continue

Added by Christopher Swanson on November 10, 2010 at 8:00pm — No Comments

988 new bowlers visits, $8 avg sale, birthday sales, 54 phone calls

Northern Lanes (Sanford, MI) reports that in the past 60 days they have received...988 Merchant Coupon (www.mcp.bmamkt.com) visits with an average sale of $8 each...2 birthday party sales from the 10% OFF offer...and… Continue

Added by Christopher Swanson on November 10, 2010 at 7:30pm — No Comments

1st 30 days = 217 New Bowler visits, 3 birthday Party Sales

Emerson Lanes (Parkersburg, WV) reports that in the first 30 days of their latest Merchant Coupon Program (www.mcp.bmamkt.com) they have received 217 coupons from New Bowlers. On average, coupon users each spend $10 on shoe

rental, paid games and food/bev.



Plus, the center booked 3 Birthday Parties in the first 30 days from the coupon's "10%…
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Added by Christopher Swanson on November 6, 2010 at 10:00am — No Comments

Instant Birthday Party Sale

Congrats to Airway Lanes (Waterford, MI) on landing a Birthday Party sale 2 days after their Merchant Coupons were delivered to their market. The coupon user stated that she had been looking for a birthday party venue and when she saw the coupon with its "10% OFF" birthday party offer, she called the toll-free phone number on…
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Added by Christopher Swanson on October 26, 2010 at 11:30am — No Comments

659 New Bowler visits and 5 Birthday Party sales in Clayton, NC

Congrats to Pondra at Rainbow Lanes in Clayton, NC. Their second Merchant Coupon Program…
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Added by Christopher Swanson on October 25, 2010 at 12:00pm — No Comments

New Bowler development results - Newsletter

BMA's October Newsletter is

available online and features a report on New Bowler development at 8

centers...



Click here to read...…



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Added by Christopher Swanson on October 24, 2010 at 9:55am — No Comments

Cross promote a local Merchant Coupon on Facebook



A center can cross promote a Merchant Coupon program on Facebook...









Clicking the link in the Facebook post loads this list of Merchant locations...…



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Added by Christopher Swanson on October 22, 2010 at 11:15am — No Comments

League Bowler feeder system - 8 new teams

Congrats to Florida Lanes (Tampa, FL) on developing 32 new paying league bowlers using a Get Acquainted Party process (www.gap.bmamkt.com).

These new bowlers are paying to participate in a 6 week long program that introduces the New Bowler to league bowling. The next step will be to offer longer programs to these participants to help them develop into long term League customers.

Added by Christopher Swanson on October 20, 2010 at 10:30am — No Comments

How to create a Google Map of your customers (or any list of addresses)

Just found a cool online service called BatchGeo (… Continue

Added by Christopher Swanson on October 17, 2010 at 8:00pm — No Comments

1,020 New Bowler visits in Crystal River, FL

Congrats to Manatee Lanes in Crystal River, FL. They reported 1,020 New Bowler visits as a result of their last Merchant Coupon program (www.mcp.bmamkt.com).


Typically, each visit is worth an average of $10 (shoes, paid games, F&B)…
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Added by Christopher Swanson on October 13, 2010 at 9:30pm — No Comments

368 new bowlers in Hillsborough County, FL

Congrats to University Lanes - they just floored 368 new bowlers using Get
Acquainted Parties (www.gap.bmamkt.com) .


Typically a center's staff gets 20% of the party attendees to accept the…
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Added by Christopher Swanson on October 11, 2010 at 7:00pm — No Comments

30 person Holiday Party booked in Peoria, IL

Congrats to Mt. Hawley Bowl in Peoria, IL.

They just booked a 30 person party using a Holiday Party Sales System (www.hpsp.bmamkt.com).

Added by Christopher Swanson on October 9, 2010 at 8:00am — No Comments

788 new bowler visits in Bangor, ME

Congrats to The Sports Arena (bowling center) in Bangor, ME. They just hit 788 new bowler visits using Merchant Coupons (www.mcp.bmamkt.com). Typical response is 600 to 2400 visits (half a percent to 2 percent).


Their tracking shows that each visit is averaging $15 (shoes,…
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Added by Christopher Swanson on October 7, 2010 at 7:00am — No Comments

319 new bowlers in Tampa

Congrats to Florida Lanes in Tampa! They just floored 319 new bowlers using Get Acquainted Parties .


Typically a center's staff gets 20% of the party attendees to accept the offer to join a short paid club (ex: 4 weeks @ $8 per wk), so…
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Added by Christopher Swanson on October 6, 2010 at 8:00pm — No Comments

My assistant...



On the days that I work from my home office, my 7 year old (Justin) keeps me company while he does his homework and required reading...






If I am talking to a client on the phone between 3:45 and 4:45 PM, they just might get to hear my boy sweetly interrupt to ask for homework help!


Someday when he is running BMA and helping Bowling Centers place New…
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Added by Christopher Swanson on September 23, 2010 at 2:09pm — No Comments

Football season idea

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Added by Christopher Swanson on August 25, 2010 at 8:30pm — 1 Comment

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