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Lots of us have had pretty good winters, especially since we were going
against last year’s snow days and very cold temps that kept people at home.
But now we are faced with summer, a time we all know too well.
Many operators will go back to the drawing board and do the same old thing
and get about the same number of league bowlers…or less.
Other operators will institute all new programs, rally the troops and put
out tons of “sell, sell, and sell” of email…
Added by fred kaplowitz on April 8, 2016 at 3:02pm — No Comments
“I’d love to be the fly on the wall in that office today,” we may find
ourselves sometimes saying, especially when we want to know what someone is
thinking, but that knowledge is something we are not privy too or it is
something that is too impolitic to ask, so we don’t and just fantasize
about that fly.
On the wall. With his ears wide open. Just listening.
We think if we know what someone is talking about that we know what they
Added by fred kaplowitz on March 23, 2016 at 4:14pm — No Comments
Fall league season still has a few months to go. In some places, there are
just six weeks left. With that in mind, what are you planning to do now to
increase your business over the next 4 to 6 months?
Here are 6 actions you can take now to enjoy real revenue growth in the
1. You know about summer league planning, so I won’t bore you with the
details here, just a quick reminder to make sure that you try a few new
concepts that are more fun,…
Added by fred kaplowitz on March 9, 2016 at 8:52am — No Comments
If you own a small(er) business, and most of us do, you have probably
managed your business like we all have. Except for managers and mechanics,
we hire “industrialized workers”.
That is we hire cogs in the system; people who want to be told what to do,
who are hired and trained to obey. These are jobs that get outsourced or
people who work cheap. This team needs a manager, a manager patient enough
to instruct, teach and measure.
The Downside: Sometimes…
Added by fred kaplowitz on February 26, 2016 at 11:33am — No Comments
Chad White is one of the all-time gurus of email marketing Chad is the
Research Director at Litmus and the author of Email Marketing Rules and
thousands of articles and posts about email marketing.
His research and commentary have appeared in more than 100 publications,
including The New York Times, The Wall Street Journal, USA Today,
Advertising Age, Adweek, Fortune, and MarketWatch.
He recently wrote an article entitled called 7 Tips for creating…
Added by fred kaplowitz on February 22, 2016 at 7:18pm — No Comments
1. “Content” is King. Content marketing is a marketing technique of
creating and distributing relevant and engaging information to attract,
acquire and engage a clearly defined audience with the objective of driving
a profitable customer transaction.” That’s the long version.
2. The short version is, “all of the ways we communicate online…Website,
Blurbs, Email, Newsletters, and Social."
3. 60% of consumers feel more positive about a company after…
Added by fred kaplowitz on February 8, 2016 at 5:52pm — No Comments
While most of the Northeast is being bombarded with snow, Marie and I were
fortunate enough to plan a three-day sojourn to Puerto Rico about 2 months
ago, never realizing that we would be missing the snow storm of the
century. With more than 25 inches of snow already having already fallen,
we are hoping that our flight will be canceled.
(Embedded image moved to file: pic23772.jpg)
Unfortunately, hope is not a strategy and if we wanted to stay longer we
Added by fred kaplowitz on January 24, 2016 at 8:26am — No Comments
Your prospects are hiding in plain sight from you. Even your customers are
hiding from you. Know why? Maybe it is because you have not fully committed
yourself to the gathering, managing, marketing, and re marketing to people
who like your product.
Instead, you are sending out Facebook posts and email posts as if you
expected everyone to buy your "sale" item.
Ever wonder how many people open your digital communications? Ever wonder
how many people click…
Added by fred kaplowitz on January 17, 2016 at 2:49pm — No Comments
A reader writes about my last blog pertaining to telling a story. Here's what he had to say:
"Wow Fred. Like you suggested, I put out a Facebook post today telling a
story for the first time. I have always done what most people have done
just post basically ads of specials and deals. With the story type, I have
twice as many shares and likes as usual." Thanks,
Nick, Cedar Lanes, Weed, CA…
Added by fred kaplowitz on January 12, 2016 at 9:06pm — No Comments
Before getting started on this blog, I want to post a few responses from
several of my readers to my “Offense vs. Defense” blog of last week.
Thought you would be interested in their comments
“Fred, I think this was one of your most educational and articulate
posts yet. However, I think you left out one management failing that
is a combination of the two. There are many managers who talk about
offense and solicit new ideas…
Added by fred kaplowitz on November 15, 2015 at 11:57am — No Comments
It has often been said, especially in professional football, that “the best
defense is a great offense”. Or was it “the best offense is a great
Added by fred kaplowitz on October 30, 2015 at 5:00pm — No Comments
I never ask my blog readers to buy anything, except a couple of times a
year I ask for a contribution to a charity that is near and dear to my
heart; SAY (Stuttering Association for the Young). As a youngster, and even
as an adult, I experienced stuttering first hand. And it made me what I am
I am fortunate and blessed to have achieved many of my dreams and that’s
why I am so passionate about helping kids who stutter. I know the
Added by fred kaplowitz on October 14, 2015 at 7:59pm — No Comments
In the days before computer imaging and technology, manufacturing was
conducted by subtraction.
That is, a large block or sheet of metal was rolled out and a press or a
cutter was used to make it into the precise size the part was specified.
Manufacturers literally “subtracted” pieces of the block or sheet to make
Added by fred kaplowitz on October 10, 2015 at 2:28pm — No Comments
No doubt, you have heard about the recent crisis at Volkswagen.
Seems the good folks in Wolfsburg, Germany decided that the emissions
standards for their diesel engines weren’t quite right so they fraudulently
reported lower emissions and greenhouse gasses than they actually had.
They got caught and the CEO was forced to resign while the largest
automobile manufacturer in Europe, VW, with over a 50% market share has
just suffered the worst calamity a company…
Added by fred kaplowitz on September 28, 2015 at 9:21am — No Comments
We are required to make up a fall league bowler flier, brochure, advertisement, etc.
We are required to call back league bowlers.
We are required to host a junior registration day.
We are required to do a traffic driver before Labor Day.
We are required to “come up with new league ideas."
What if it were possible to…
Added by fred kaplowitz on September 19, 2015 at 9:45am — No Comments
September 9, 2015
For millions of American school children, September signals a return to the
classrooms, a clean slate, a new beginning and the promise of a brighter
For many business people, September also signals the sounds of the holidays
to come. They know, as do you, that before you turn around, the season will
If you’re a bowling proprietor or the owner /operator of an FEC,…
Added by fred kaplowitz on September 11, 2015 at 12:15pm — No Comments
Added by fred kaplowitz on March 15, 2013 at 12:30am — No Comments
Another Super Bowl has come and gone and we are no closer to having a
bowling commercial on the Big Game (watched this year by only 108 million
people) than we were last year.
This year, I had an opportunity to interview for a BPAA Board position and
as we went through the various interviewee type questions, I was informed
that the mission statement of the BPAA was to increase the proprietor’s
I buy that lock stock and bowling…
Jesse L. Martin in Law & Order
Jesse L Martin, (pictured left) who starred in the Law and Order TV series
and devotes tons of his time and talent to Our Time Theatre recently
reminded me that it is getting close to "Gala Time."
As we get ready to gear up for the 2013 "Our Time Theatre Gala" event this
April, I wanted to share some tid bits from last year...in the hopes that
you will join us at the Gala in NYC and/or contribute to the efforts of
this oh so…
Added by fred kaplowitz on February 9, 2013 at 3:53pm — No Comments