Congrats to Manatee Lanes in Crystal River, FL. They reported 1,020 New Bowler visits as a result of their last Merchant Coupon program (www.mcp.bmamkt.com).
Typically, each visit is worth an average of $10 (shoes, paid games, F&B) giving a return of $11,200 (1,120 coupons times $10) which is an ROI of 484%.
The average program finds that 16% (180 of 1,120) of the coupon users check the "Interested in joining a League" checkbox on the back of the coupon and 20% (224) of coupons users provide an email address and request follow-up offers by email.
It is so exciting! There appears to be loads of untapped New Bowler potential around most centers. Center staff are swamped and just need a little assistance with their Outside Sales activity. I have a great job - driving fresh faces into local bowling centers.