Bowling Industry Online

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1st 30 days = 217 New Bowler visits, 3 birthday Party Sales

Emerson Lanes (Parkersburg, WV) reports that in the first 30 days of their latest Merchant Coupon Program (www.mcp.bmamkt.com) they have received 217 coupons from New Bowlers. On average, coupon users each spend $10 on shoe
rental, paid games and food/bev.

Plus, the center booked 3 Birthday Parties in the first 30 days from the coupon's "10% OFF" Birthday Party offer (located under the "First Game Free" offer).

37 phone calls have been placed over the coupon's toll-free tracking phone number by coupon holders asking for information like hours, lane availability, Birthday Party package info and Corporate Outing details.

A typical Merchant Coupon Program delivers new business over a 90 day period, with peak visits often occurring during days 31 to 60.





- Chris Swanson, BMA Marketing, 800-603-3985

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