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5 Questions You Need to Ask About Your Business Today.

While most of the Northeast is being bombarded with snow, Marie and I were
fortunate enough to plan a three-day sojourn to Puerto Rico about 2 months
ago, never realizing that we would be missing the snow storm of the
century.  With more than 25 inches of snow already having already fallen,
we are hoping that our flight will be canceled.
(Embedded image moved to file: pic23772.jpg)
Unfortunately, hope is not a strategy and if we wanted to stay longer we
should have planned it. Alas, we did not plan for that and will be on a
plane tomorrow in the late afternoon or maybe it will get delayed. I
suspect the latter.

But where does that leave us.  It leaves us with asking some important
questions about our business and our plan.

    Here are 5 questions to find out if we are planning to do work that

         What are you doing that is difficult vs hoping someone will give
         you an easy solution?

         What do people say when they talk about your center?  How much
         time have you spent today building your brand?  Does anyone care
         about your  business as much as you do?  And if not, why not

         What are you trying to change and who are you changing it for.
         Often, I speak with operators who love the idea we suggested, but
         freely admit that it may be difficult to control.  If control is
         your mission and not trying to offer more valuable products to
         your customers and prospects, then why don't you have a job as an
         auditor somewhere else where you can check and control other
         people's work as opposed to doing the hard work necessary to be
         the best?

         Can you visualize what that change would be, really see it in your
         mind's eye and be able to translate your vision to your staff so
         they can see what the goal is supposed to be?

         If you stopped delivering your product, would anybody miss it or
         would they just pick up and go somewhere else?  I'm really asking:
         Is your product and service combination remarkable, unmistakably
         different and would it be missed terribly by the people who
         already patronize your business?

Please answer these questions, if you can, and if you cannot then it
certainly is a symptom of other issues; issues that you may not recognize
right now, but issues that, over time. will most likely impact your

As Larry, the Cable Guy, says: "Get 'Er Done."

fred kaplowitz
the kaploe marketing group
914 592 1326 office
516 359 4874 cell

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