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In the aftermath of Sandy and among the many images I have been absorbing
for the past 48 hours, I have to get away from it and get back to my
marketing. It’s what you read this blog for and I promise to give you some
So I thought that today, I would delve a little deeper into some social
media statistics that are shaping your business.
When the web was new it was about information; then it was about
overthrowing Arab dictators. Now it’s about you. It’s about the collection
of information about you, your purchasing patterns, what you eat, when you
go out, what foods you like, what movies you see, what clothes, cars and
vacations you buy.
The end result is an "Orwellian" look at what businesses know about you. As
one digital maven said, “Personal data is the oil of the new digital
And while you might not think this is relevant to you, it is very relevant
to your business because if you are not getting more data about customers,
you will fall behind in this new “Hyper – Personalization -Era” of
Here are a few numbers that depict the impact, Facebook in particular, are
already having on your world:
3 Billion: That’s the number of Google searches every day. Compare that
with 7 billion people in the world and Google has more information about
you every day than it had the day before, whether you like it or not.
12 to 18: The number of months it takes for the amount of online sharing
to double. Sharing content is now on the same growth curve as processing
1500: the number of new retailers, per week, that join Pavment, Facebook’s
social commerce site that allows users to set up stores on Facebook. And
this week, Facebook set up “Facebook gifts” which will allow users to send
gifts over Facebook. Get used to “F-Commerce.”
3.3 Million: The number of Tyra Banks Twitter followers and the reason why
her new book skyrocketed to #1 on the Amazon and Barnes & Nobles site after
48 hours: This is the number of hours of video that is uploaded on YouTube
every minute. Stop. Reread that. This is where the communication trend is
going and you need to be in a YouTube mode to reach your customer.
Get to know these numbers. Get to know your customers better. Get better
Because if you don't, your competition will!
You can always call me at 516 359 4874 to chat about this.
Always happy to help.