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5 Tips To Increase Your Facebook Effectiveness in 2013

While I receive tons of emails from centers across the country, mostly I
receive “sales fliers” from centers across the planet which, unfortunately
are being blocked, not read or worse deteriorating any brand equity you may
have built.

So…….considering that Facebook now consumes allot of the planets time, I
wanted to share these statistics with you; information so you can
understand the importance of managing this very important communication
tool as well as providing some basic question and answers about Facebook
you can implement right now.

Here Are Some Facts about Facebook You May Not Have Known.

1. One in every nine people on Earth is on Facebook (This number is
calculated by dividing the planets 6.94 billion people by
     Facebook’s 750 million users).
2. People spend 700 billion minutes per month on Facebook.
3. Each Facebook user spends on average 15 hours and 33 minutes a month on
the site.
4. More than 250 million people access Facebook through their mobile
devices.
5. More than 2.5 million websites have integrated with Facebook.
6. 30 billion pieces of content is shared on Facebook each month.
7. 300,000 users helped translate Facebook into 70 languages.
8. People on Facebook install 20 million “Apps” every day.

Questions I Have Been Asked and Answers (Based On Research by Buddy Media
2012).

Q: How Often Should We Post? A:  Posting one or two times a dayproduces
40% higher user engagement level.

Q: What Is the Best Day to Post On Facebook? A: Publish onWednesday and
Sundays and get an 8% above average fan
       engagement level.

Q: What Is Best Time to Post On Facebook? A: Best to post at times when
fans are not at work and between the hours of 8pm
       and 7am which receive 20% more fan engagement.

Q: How Frequently, Over the Course of A week, Should We Post? A: Posting
one to four times a week produces a 71% higher
      user engagement than five or more posts.

Q: How Long Should My Posts Be?  A: Posts with less than 80 characters
receive 66% higher engagement.  Very concise posts, less
      than 40 characters, generate the highest engagement (86% higher).
Moreover those posts with the words “$ off” and “coupons”
      had a 55% and 39% higher engagement rate, respectively.  The words
“sale” and “% off” receive the lowest fan engagement.

Please print this and post near your computer.  Thank You.

Fred Kaplowitz can be reached @ 516 359 4874 or fredkaplowitz@gmail.com

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