Here is Part II of our series on "Connecting with your customers
Here's how it works: Yahoo has three levels of advertising for
The lowest--a free listing service--includes up to five category data
fields, product descriptions and company contact information.
Upgrade to the enhanced listing program where you get more editorial
freedom, room for up to 10 photos, a link to coupons and special
promotions and a tracker that counts the number of viewers who came to your site via
Pay still more for Yahoo Local's "featured listing," which guarantees
placement on the first or second page of search results covering an even
broader geographic range. For more information go to yahoo.com/local
What it costs: All three listing options are free for the first 30 days.
Enhanced listings costs $10 per month.
Featured listings start at $25 per month but can go up to $300 depending
on the demand in your area.