Bowling Industry Online

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88% of All Web Searches Are Made From A Mobile Phone

This article was sent to me by Greg Olson, Washington State Executive
Director and I just had to share it with you because it is so relevant to
our business.



As a Washington state BOWLING CENTER owner you've probably noticed how
attached your customers are to their mobile phones.

From texting at the dinner table to surfing the Internet, mobile phones are
en-grained into our daily lives.

And the rise in mobile usage is projected to continue. With mobile web
traffic set to increase 2600 percent in four years, BOWLING CENTER owners
need to consider how a mobile world affects their business.

Consider this: 88 percent of all web searches related to entertainment and
dining are made from a mobile phone. Put simply, if you’re not adjusting to
a mobile world, you’re behind.

This is especially true for BOWLING CENTERS and restaurant owners, as your
customers – more than any other industry – turn to their smart phones to
connect with you. Customers use their mobile phones to read your offerings,
find store hours and call you with a click of a button.

So, can your mobile customers view your web page on a small screen?  Have
you checked?

Customers today expect websites to be mobile friendly and easy to navigate
with their fingertips, without having to pinch and zoom. And with mobile
browsing speeds getting faster, the desktop computer is no longer the
access point to the Internet. Mobile websites are the new digital
storefront.

When you make the move to go mobile, consider the following tips to make
your site interactive for your potential customers:
What’s going on? Pricing, lane availability and menus should be accessible
on a mobile phone. It should be a web page that is easy to scroll through
rather than a downloadable PDF or a menu that requires specific software to
preview.

X marks the spot. Your website should sync with mapping features such as
Google Maps so that a user can find you in a search and get directions from
their current location. Ninety-five percent of searches are for local
businesses.

Make a reservation. If you offer an on-line reservation system, make sure
it’s easy to use and find on a mobile phone. Your customers will appreciate
the ease and convenience of using their mobile phones to make reservations.

Call with one click. It’s important to make it easy for mobile users to
contact you. The goal is to turn a search into a reservation. And the
simplest way to do this is to enable a “click to call” function on the
mobile site. With just one click, patrons can call you from their mobile
phones.

The lanes are open. Make sure customers can find your hours of operation so
they can plan accordingly.

Building a mobile presence will help your BOWLING CENTER get more customers
into your business.

Once your mobile site is up and running, in no time, your customers will be
scrolling through your menu, call with one click and reserve a lane or seat
in your restaurant from the palm of their hands.

It’s a mobile world, which is an advantage to restaurant owners (and
bowling center owners) who see the opportunity to keep connected.


What do you think?

Fred Kaplowitz can be reached @ 516 359 4874 or fredkaplowitz@gmail.com

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