Northern Lanes (Sanford, MI) reports that in the past 60 days they have received...988 Merchant Coupon (www.mcp.bmamkt.com) visits with an average sale of $8 each...2 birthday party sales from the 10% OFF offer...and54 tracked phone calls that used the coupon's toll-free tracking phone number to check on business hours, lane availability and birthday party / Company Outing info.
Manager Renee reports "Many customers have been bowling
one game and then switching to an hourly lane rental. This ends up being $12 for an hour. I would say we are averaging around $8 per coupon (shoes, paid games, food/bev)."
From the back of the coupons the center can harvest around 158 (16%
of the 988) visitor names who are interested in League bowling, plus add 198 (20% of the 988) email addresses to their e-marketing list.