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A couple of day ago I was at a friend's house when he and I began talking
about our respective blogs. His granddaughter a precocious child of 6 years
old, said, "What's a blog? It sounds like a dead bug." After we all had a
good laugh, I said to myself, "Self, out of the mouths of
babes, comes truth".
Yes, Megan, some blogs really are dead bugs on a windshield; some lose the
reader in about 30 seconds and some are so inconsistently posted that
they look like a static web page.
But here you are facing another Superbowl weekend, struggling to come up
with a great offer in the face of \past failure. The responses I get are as
Whatever we tried, it didn't work. people stay home on Superbowl and
have their parties at home."
"Nobody is coming out. we've tried for 6 years and get no more than 6
"In the face of all the money we spent, I'd sooner just close at 5pm,
go home and watch the game with my family." And on and on.
Here's what I hear when proprietors tell me that:
"Fred, no matter how much we cut the price or offer free food, NOBODY
comes and we have NO other ideas.
So in the light of that here are some ideas to sell a Superbowl party at
your center as a "story":
Sell the party and the bowling as an out of home experience that
wont leave your home in disarray because your buddies messed up
your sofa or couch spilled salsa, chicken wing sauce or beer
spillage. and worse, with a very aggravated wife.
2. If you are not into football and could care less about
the Superbowl then come on out to happy Lanes, we're having an anti-
3. Free touch football game in the parking lot when you come to
our Superbowl party and get free pizza, chicken wings and soft drinks
when you donate to XYZ local charity $10 or more. Bowling is
OK I know you can think of other stuff to promote, but the only way you're
gonna get this out is with a blog to your list And the 5 key elements your
blog must have are as follow:
A Great Headline that draws me in. Words like "Warning, This could
be your house!!!" And a corresponding picture of a house with
salsa and guacamole and beer stains all over
2. Content that sets up a proposition; "IF this happens then this
will happen. And of course what happens is bad
3. Set up the solution to the problem. Your solution IS our product
and or your place of business which can solve
that problem, Demonstrate it with a story about a customer. A
"story" is one or two SHORT PARAGRAPHS.
4. Tell the customer what action he or she should take and by what
date. Provide sense of urgency. Reserve by February 1st and "save
$10 on your bowling." or "get FREE shoe rentals."
5. Summarize the deal/offer and end with a catchy phrase or funny
little joke. "If the Superbowlniks in your family drive you crazy,
come on out to Happy Lanes and have a SUPER TIME with people like
you...without the stress.
"Innovate. Create. Focus"...and the solution will appear.
Fred Kaplowitz can be reached @ 516 359 4874