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My clients frequently ask me how I come up with my ideas; how I can be so creative? I tell them that its only the good ideas they see.

The bad ideas are under my pillow.

But people are sometimes afraid of bad ideas. They think they will look stupid or it will be criticized or, worse, waste time and money.

So what?

To get one good idea you need to go through a whole bunch of bad ideas; in fact we all fail more than we succeed. The greatest hitter in history, Ted Williams, only got on base 4 out of 10 his best season!

The web lets you test ideas, prices, delivery options, headlines and even colors, layouts and copy. In fact, you can test as many ideas as you can control and measure them very, very quickly. How can you fail?

So why are we so hard on ourselves?

Is it because we fear failure or fear success (which has its own set of issues to be dealt with)?

Ask yourself how many bad ideas you have each month. If the answer is "zero" then the number of good ideas you have has to be "less" than zero.

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