The World's Only Online Magazine Devoted Exclusively to the Business of Bowling
It might seem like a simple concept, but people are more likely to do
something if you specifically ask them. Add the words, "please re tweet"
to the end of your tweets. Include "Like us" on "Facebook" on your
Facebook page, and add things like "Please comment below" to the bottom of
your blog posts. Seems pretty simple, but so few of the Facebook posts I
get or tweets have these simple instructions.
Moreover, the flyers that I see in centers have very little calls to
action. I rarely ever see a "sign up now" or call "123 456 7891 to reserve
For a call to action to be meaningful it should:
· Tell the reader or respondent exactly what action he or she should
take Call? Go to a website? Tear off the coupon? Go to a meeting?
Call back? What do you specifically want me to do?
· When do you want me to do this by? Always, always put a deadline on
your call to action so it invokes a sense of urgency in the
· Provide the customer with a reason to take the action NOW. Save money
if you order earlier? Get a better offer next time? Hold the space
at the same price for a friend? Get a FREE (premium) if you order or
· Once the respondent acts upon your offer, you should have a way to
get right back to the respondent and notify him that his space was
reserved, his party confirmed and that his "order" was acknowledged.
Check out "auto responder" software on the internet. Check out
"Constant Contact or "I contact". Then when someone subscribes to
your blog or newsletter, you can immediately acknowledge his or her
purchase and then ask for a referral.
It's hard enough to get someone's attention these days so once you have it,
your goal is to make sure that person takes specific action.
If you leave that action to chance, well, that's a chance you will be
Thank You for reading this. What do you think? What are your comments?
Like us on Facebook : kaploe group
Good luck and good hunting.