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The overwhelming dichotomy of our society is that, on one hand, we have this immense need for connectivity; that being the need to Twitter, Facebook, text, email and even phone someone just to say "Hi what are you doing?" On the other hand, we work so hard to be different (like every one else) and establish our individuality that we sometimes are annoyed if another person "groups" us or stereotypes us.

It is the balance of this tension, this seesaw of a rhythmic marketing pulse that we have to bear in mind whenever we create strategies. Keeping a steady pulse between connectivity and individuality has never been more demonstrative than in the new age of "Millennium Moms," those women born between 1977 and 1986. These 40 million women, as big as the baby boomer generation of 1946 to 1964, are the key to your next parent-child league, your next youth program and even your next new mixed league.

What do you know about her?

Did you know that Millennium Moms...

- Adopt technology that allows them to manage home life more efficiently. Their primary objective in utilizing technology is for scheduling and to stay in touch with their busy families. In fact, 65% of Moms utilize five or more separate technologies each day including video, blogs and wireless devices to multi-task.

- Turn to social networks, blogs and forums to access new support systems to help them raise their children instead of looking for “expert” books and advice that promote a singular way of thinking.

Usage patterns are a major driving force for why women’s online communities are the most visited and fastest growing internet category.

For 4 out of 10 (44%) use social media for word-of-mouth recommendations on products. 73% feel they find trustworthy information about products and services through online communities.

Bottom line: get to these Moms on line via local Moms groups. Do you know a local Mom who believes in your product and loves your center to talk about it on line?

You must be authentic, relevant and provide information that pertains to their job as MOM!

The email stop's here.

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