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These days, "conventional wisdom" is akin to: "what almost everyone
believes to be true", but upon closer examination conventional wisdom is
not always, er, conventional.  By that I mean,  the conventional wisdom we
speak of  is often incorrect. Here is an example:
(Embedded image moved to file: pic24492.jpg)I recently read "Quiet: The
Power Of Introverts in a World That can't Stop Talking"" by Susan Cain.
Ms. Cain claims that she got the message early: there was something wrong
with her introverted and quiet style and therefore she should try to change
it since extroverts were "the ideal" and she just didn't measure up.  In
our society, talkers are widely perceived as smarter, even though SAT
scores did not confirm that hypothesis. Look at Moses,
Jesus, Gandhi and Eleanor Roosevelt.  Not an extrovert in the bunch!
This is just one example of conventional wisdom being wrong.
Want some more?
"If man was meant to fly, God would have given him wings." - Anonymous
"Nobody will buy a personal computer." - IBM
"Automobiles are just a passing fancy." - Anonymous
"We're in the railroad business." - Pullman  (He should have been in
the transportation business, right)
    Have you examined the conventional wisdom about marketing your bowling
    center and have you challenged it or have you waved off  "the weird,"
    "the absurd," the-never-worked-here-answers" of those with more
    (ahem) experience?
    Have you questioned all the conventional answers, or questioned the
    questioners or asked different questions? One question you should
    always ask is: "Why would I buy this product (promotion), (program) if
    (and depending on the target):
     a- I haven't been bowling in years,
     b- Bowled once or twice a year
     c- Was a league bowler
How can I embrace or look for something that is a breakthrough.  No "IT"
hasn't all been done before. And that type of conventional wisdom will
kill any presumption of birthing a new idea. There is allot out there and
technology is opening up new doors for you every day.  Embrace it. Change
it. Punch it in the mouth and shake it up.
Here's the lesson: Conventional wisdom, no matter how we feel about,  is
often dead wrong. If we assume it is right, then we limit our options to
solve a problem or take on a new task and ultimately it limits the range of
our debate.
So go out there, shake it up.   Maybe even ask an introvert. Hey, you never
know :)
Thank You for reading this. What do you think? What are your comments?
Good luck and good hunting.

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