Bowling Industry Online

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I just watched the Macy’s Fourth of July fireworks display. Live from NYC.
Wow, what a great show.

(Embedded image moved to file: pic32286.jpg) Today we celebrated
Independence Day, though with so many different versions of America, it’s
hard to see how we are alike in anyway.  This is characteristically
American.  We have always been different. We’re from different places
around the world, speak different languages and of course we all look

The rights and beliefs we have are unique; sometimes we are divided on
nearly all the elements of our constitution; on our beliefs about the
Federal Government's role in our lives as well as what role the state and
local municipalities should or shouldn't have in our lives.

The history of America is not just a story; but rather it is a dialogue –
ongoing and usually peaceful, but a dialogue nevertheless. We debate,
discuss, dissect, critique and demonstrate our ideas, beliefs and values
to anyone who wants to listen.  After all, there is “nobody like me.”

Our political classifications can be labeled either as Independents,
Republicans, Democrats, Conservatives, Liberals, Centrists, Radicals,
Reactionaries or Anarchists...and many more I am sure.

One thing is for certain, we have never been more different than at any
time in our history.  And thus it is harder than ever to pin us down into
unique segments; given so many smaller segments.

Maybe we have to start looking at those smaller segments as potential
targets for our products.

Instead of trying to be pretty good to a whole lot of people, maybe we
should just try to be great to fewer people.

Choosing a promotional offer is easy.

Finding like minded individuals who our offer will resonate with – ah,
that’s the hard part.

Happy 4th of July..everyone!!

Let us know what you think or follow us on Facebook (kaploe marketing
group). or twitter (@fredkap1)

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