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Lots of us have had pretty good winters, especially since we were going
against last year’s snow days and very cold temps that kept people at home.
But now we are faced with summer, a time we all know too well.
Many operators will go back to the drawing board and do the same old thing
and get about the same number of league bowlers…or less.
Other operators will institute all new programs, rally the troops and put
out tons of “sell, sell, and sell” of email and Facebook posts and get
about the same number as last year…maybe more.
Yet there will be others that will examine the past and realize that it’s
is a great time for exciting open play programs for kids, families, teens,
young adults and even some 40+ types and will rally the alley to focus on
these programs as well as have the leagues that are coming back.
And finally there will be some that will take what leagues they can, but
really focus on company indoor picnics and fund-raisers and do more income.
And they will do it with an integrated digital footprint that brings
synergy to their social media campaign as well as maybe bringing back some
old school media as well.
"Why", you may be saying, "will this strategy work?" Because of one simple
There are a lot more companies and fund-raising organizations out there
than there are summer league bowlers. And they are looking for new ways to
boost morale or do team building or raise money or rally the troops. A
larger potential market always equals a bigger opportunity…if you have the
right products. And no doubt you probably do. Or if you do not, you can
manufacture new ones just by asking some former corporate and find raising
customers what they would want. Call them. It's that easy.
So, what do you want to do this summer?