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Some reactions to my "Everyman" post below I thought you would be
interested in reading.  Thank you for your comments. Always appreciated.

Fred,
I have wondered for years why we don't have a national advertising program
(generic) to promote our industry product. I have an annual advertising
budget of about $20,000. for TV/radio and use it all up.

It would also be helpful if BPAA, USBC would do some advertising to also
promote the sport/recreation to the "Everyman."
We always see ads for PBA leading up to the show, usually on ESPN only but
that is geared to the avid bowler.

Do not get me wrong i am a fan of the Tour, but it would at least be nice
if they would end the show by expressing "Hey take someone to bowl with
you." or "Go bowling."

We also need this in front of the public for the "Everyman", as you
stated, from BPAA and USBC. Any idea why this hasn't happened?
Mike
Michael Widmar General Manager Heritage Lanes Bowling Center Oklahoma City,
OK.
 http://www.heritagelanesokc.com/
email: heritagelanes@sbcglobal.net

Fred,
Great piece. I particularly resonated to your comment that local
proprietors as a group seldom advertise/promote any more.
I can remember a time when every city and most state BPA groups ran many
ads, joint promotions, etc and generally made a lot of noise about bowling.
We have to bring that back.

Your point that bowling generally is invisible is right on.
Sandy Hansell, Southfield, MI
Sandy Hansell and Associates, Inc.
Email: sandyhansell@aol.com

What do you think?. Please let me know. As always I thank you for reading
this. :)
fred

Thank You for reading this. What do you think? What are your comments?
Like us on Facebook : kaploe marketing group

Good luck and good hunting.

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