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Fred's "Five Marketing Must Do's" For Increasing Summer Revenue

Fred's "Five Marketing Must Do's" For Increasing Summer Revenue
As Alice Cooper once said: "School's out for the summer, school's out
forever!  And when school is out for the summer, the bowling business
changes. :(
So here's a couple of  "Fred's Marketing Must Do's" to get your summer
going in a good direction.
1.  Have you joined the Kids Bowl Free Movement?  Last year over 1.2
million Moms registered their kids for this program in almost 1,000 centers
across the United States and Canada. And this year, even more centers are
joining the program. (Embedded image moved to file: pic04963.jpg)
 Don't miss this opportunity to generate traffic, additional paid games,
increased shoe rental and food and beverage income as well as getting a
database to which you can re-market all year.  Visit
http://www.kidsbowlfree.com/ and call  866.798.4502       to register your
center.
2. Don't automatically drop your price to 99 cents like so many centers do.
Its OK to do this in certain time slots, but for other slots, stay at $1.99
or higher and offer a Free 1 or 2 liter bottle of Pepsi for anyone who gets
a "blue pin" head pin strike.  About one out of 10 games will result in
this, so your actual cost will be about .13 cents a game for the 2 liter
bottle (thirteen cents). Give out theatre style tickets to the people that
win and WHEN THEY LEAVE the building they redeem the tickets.  (Embedded
image moved to file: pic10255.jpg)Your employee will then tear the tickets
in half and put one half of the ticket into a box.  At the end of the
shift, your tickets in the box should match your beginning inventory MINUS
the number of tickets in the box.  If not, go fire someone! Get Pepsi to
make you a banner; hang empty Pepsi cartons from the ceiling; build a
display on the sidewalls, email, Facebook and twitter this information to
all open play customers. Mt of Pepsi is not valid for league or free games
3.Don't become invisible.  Because, as an industry, we do so little media
(Embedded image moved to file: pic22542.jpg)  advertising in general, its
easy for consumers to forget about us.  Don't be invisible.  Buy two weeks
of adverting flights in May,June, July and August on cable TV and promote
your cosmic bowl or Pizza Pins N Pop or Mt of Pepsi.
Buy Wednesday, Thursday and Friday from 4pm to midnight. ask
for freebies after midnight.  Budget $1,000 per month.  That should buy you
almost 50 spots a flight.  DO NOT BUY ROTATOR SPOTS, regardless of what the
media person tells you. Yes, rotator spots will be cheaper, but do you
really want an commercial  at 7am to promote cosmic bowling.  Buy the spots
from BPAA and do your own voice overs. 4 spots cost about $80 bucks Have
the media people do the voice over.
4.E-Mail special offers for Cosmic bowling on a Thursday valid for Friday
and Saturday only and only this Friday and Saturday! (Example:  bring 4
people to comic bowling and get a free pizza; bring 4 people to cosmic
bowling and the 4th person is free. You get the idea.  Do this
every other week or so and measure your results.
5.  Christmas in July.  Invite all the people you had company parties with
this past Christmas season and offer them 50% off a summer party
if they reserve a Holiday party in December...and get a deposit.
(Embedded image moved to file: pic02232.jpg)
Try these "Fred's Five marketing Must Do's" for improving your summer
revenue. You won't be disappointed.
And if you have any questions, please call me  516 359 4874.
Like this blog?  Like it on Facebook. Go to kaploe marketing group on
Facebook and hit "like" or comment.  Thank You very much.
Good luck and good hunting.

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