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I received a lot of feedback on my blogs about advertising campaigns and new technology, and wanted you to know of them. Here are a few.
Comments ranged from “You’re the lone voice in the darkness crying out for what we all want to say about new products” (thank you, but…), to "we need a real hero, a Michael Jordan or even a Tiger Woods" (well, maybe not THE Tiger!), to “small center or big center, this industry cannot afford NOT to do something. Our products are old and tired and I modernized 3 years ago!” (“but what?” say the masses).
One industry pundit indicated, and I agreed, that “certain companies have been more giving to the industry than others, but it seems that proprietors are not willing to reward these 'involved' companies for their good work and ‘contributions’ but rather will only reward those with 'cheaper prices'."
Sad, but true.
And finally, one industry veteran said, "Aw c'mon Fred. This is a pipe dream. We aren't going to do anything new and besides are you serious about getting proprietors to even partially fund an industry marketing campaign? But keep dreaming, maybe something will happen."
Wouldn’t it be cool if we could get some great new game-changing products and then really have something to say?
Yeah, it would be very cool indeed!
So what kinds of new products have you been dreaming about? Let me know.
Maybe we can build it together.