Bowling Industry Online

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Don't you hate it when you send someone a really long message, like maybe
two paragraphs and they respond with "K?"

Aren't you sick and tired of Internet speak? When did "before" become "b4."
I thought we speak English; not bingo!!  And twitter is the worst offender.

Sometimes I read tweets from athletes, movie stars, and other so called
famous types. Good God, where did they learn this shorthand?

When did "Imwitcha" become shorthand for "I am with you?"

Finally, why is the world so crazy that losing your phone is more traumatic
than losing your virginity?  Because in today's world it is.  Last time I
lost my phone I felt totally vulnerable, naked and afraid.  It was a
terrible feeling.

Yes, the world has changed and so has the way we communicate.  Perhaps we
have to learn a whole new Internet language, or worse learn how,
to communicate like a 15 year old in order to be heard. Well if that is the
case, then so be it!

Recently, a client in the southern part of the USA asked me to develop some
emails for him. Writing is pretty easy for me; it's a small talent I
possess and since I couldn't make it in the NBA, I thought to develop this
skill, instead of my post move.

Instead of writing just a quick email blast answering what, who when and
how much, I took the approach of telling stories about the holiday season,
about the history of the holiday, when it started and what
the symbols mean. I also threw in some funny stories as well as some
dramatic stories.

The client wasn't expecting this but as he began reading them I saw that "I
got him". He was REALLY interested to read it to the end and to the bowling
offer.  More importantly, his wife loved them as did his staff and a few
bowlers he showed them to.

Two actions resulted from this approach.
1. More people came in with the coupon for the offer
2. He got a lot more activity to his site an d had people responding and
telling stories as well

So here's my message tonight:
If you don't want people to turn off your emails or face book messages;
tell a brief story that provides relevant information to emphasize your
message. Then invite comments and stories back.  You will be amazed how
many people have something they want to tell the world.

And remember, you never really know how sharp your teeth are until you bite
your tongue.

P.S.  I may not blog for a few days since I have a medical procedure to
deal with, but hopefully will be back to it by Saturday and by then I
should have lots of good stuff that my weirdly wired brain has picked
up...especially in hospitals:)

What do you think?

Fred Kaplowitz can be reached @ 516 359 4874 or

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Comment by fred kaplowitz on December 23, 2012 at 8:36am
Thanks Rob. All is well. Best regards to you for the new year. Happy 2013!
Comment by Rob McNaughton on December 23, 2012 at 7:48am

Trust things are good after your procedure. Say well my friend! Happy Holidays and all the very best for 2013.

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