Bowling Industry Online

The World's Only Online Magazine Devoted Exclusively to the Business of Bowling

There comes a time in every day when you have to make a decision about
growing your business -yes every day you need to be thinking about growing
your business –hey that’s YOUR job#1 – and when you need to, you make a
decision based upon some set of logic


But what I have found, in my travels, is that many people make a decision
because the core premise and solution APPEALS DIRECTLY TO THEM. They can
identify with it; relate to it, like it and therefore they buy into it


Makes sense, right?  NOT!!


What make sense is: “Does it resonate with the target audience you are
trying to get to buy your product or to or to buy your product again


The next time you need to make a big decision or even a less important
decision, try this methodology; it’s called the scientific method and
stated very simply it tests your hypothesis; that is the solution you think
will fix your problem


With social media, it’s easy to do that. You can send different offers to
your target audience. For example, one part of your 18 to 34 audience could
get a “free pizza offer when you bring 4 people with you to cosmic bowl”
another group of 18 to 34’s could get an offer like “bring 5 people pay for
four people.  Now whichever offer brings in the most coupons; that’s the
hypothesis that worked and therefore you have a valid conclusion


Now all you have to do is think of another hypothesis to test against the
one that won.


Hey, that’s your job # 1…building the business, growing the asset, making
more dollars and giving something back to your community, right?


What do you think?

Fred Kaplowitz can be reached @ 516 359 4874 or fredkaplowitz@gmail.com

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