Bowling Industry Online

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Six (6) Actions You Can Take Right Now to Increase Revenue in the Very Near Future

Fall league season still has a few months to go. In some places, there are
just six weeks left. With that in mind, what are you planning to do now to
increase your business over the next 4 to 6 months?

Here are 6 actions you can take now to enjoy real revenue growth in the

1.    You know about summer league planning, so I won’t bore you with the
details here, just a quick reminder to make sure that you try a few new
concepts that are more fun, exponentially different and entertaining, as
well as being attractive to new open play bowlers for no more than 8 weeks.

2.     Build a Spring Fling Company party program. Send out March 21stto
any company or organization that you have done business with over the past
18 months.  Offer a discounted party for just $10 to $15 including bowling,
shoe rentals, chips and soft drinks.  Use these parties as a way to get new
data names an opportunity to sell a “league of your own” or “EOW leagues.”

3.    In addition to winding up the season, start to think about your
digital media schedule including, but not limited to the following: Easter
or Spring break, Summer Weekdays after 9pm, Summer Weekend Days, Kids Bowl
Free sign ups as well as family pass sales,  Memorial day and 4th of July
BVL Teachers and Students end of year bowling parties, fund-raiser
opportunities, Cosmic bowling, New Leagues for Summer, 8 for 8 or 10 for 10
leagues, Summer Birthday party special offers, Mother’s Day, Father’s Day.

4.    When will the emails be delivered? How many emails will you send and
when? What will your content be?  Who is responsible for writing this
content? How will you augment your email campaign with Facebook posts,
Twitter and Instagram?  Will you develop an Excel “marketing Grid with
WEEKS across the top and PROGRAMS down the left side

5.    Have you contacted local day camps, day care centers, and church
youth groups for field trips, group outings and rainy day programs? What is
your 1 game or two game prices? What about food options? What about an
incentive for coming to the center multiple times?  How can you get the
parent’s names (of the children) for future retargeting relative to adult
child programs?
6.    Continually look for “non-traditional” revenue streams such as
“Summer Fundraisers” as well as themed program nights like“Saturday Summer
Party Nights,” “Summer Weekday Nights”, etc. For each of these themed
nights, you have to create VALUE, FUN, and ENTERTAINMENT that is
accompanied by a compelling offer to motivate the target to Taking ACTION.

            a.    One example could be “craft beer Fridays.  Every Friday
            is craft beer night and for $X the customer gets bowling and
            three “tastes” (2 oz. each or less) of three different craft
            beers…presented by a local brewery.

            b.    Another example might be “Baker Buddy Nights”; bowl as a
            team and win weekly fun prizes like t-shirts, beads,
            sunglasses, summer flip flops, ball caps, etc. Of course, you
            build the cost of these products into the price of “the

fred kaplowitz
the kaploe marketing group
914 592 1326 office
516 359 4874 cell

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