It has been said that, in business as in life, some days you are the
hammer and some days you are the nail. But if you think that, what do your
employees think? Probably the same thing. Or more likely...they probably
think they are the nail.
The only problem is you may be using only one tool - the hammer - to fix
or build your business. If your business has changed, maybe the hammer is no
longer the right tool
Tools like making short season programs part of your start up season and
not just a fill in, programs that more efficiently utilize your data base
by building relationships (rather than just selling) in ways that can
improve your "open rate or click through rate."
More importantly, what about your employees?
Have you been using the same "tool" on them, only to find out that after
the initial meetings, speeches, threats and persuasive dialogue that they
retreat back to old behavior?
Maybe its because you haven't found out the secret to employee motivation.
Very simply, the secret is called "matter."
Employees, according to many surveys of workers in many industries, simply
want to do work that "matters"; work that gives them a reason to believe
that they are contributing to the organization's goals and that they make
When was the last time you complemented your employees or recognized their
work for its contribution to your business?
Sure, everyone wants more money, but deep down, employees want to do work
Now you can go back to being the hammer or sometimes the nail or you can
look for some new tools.
What new tools do you need to put in your marketing and management tool