Bowling Industry Online

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If you were ever unsure of the power of word of mouth (WOM) consider these
following facts:

Recommendations from family and friends trump all other consumer touch
points when it comes to influencing purchases.

According to a global Nielsen survey of 26,486 Internet users in 47
markets, consumer recommendations are the most credible form of advertising
among 78% of the study¹s respondents. (Nielsen, ³Word-of-Mouth the Most
Powerful Selling Tool²).

On-line social network users were three times more likely to trust their
peers' opinions over advertising when making purchase decisions.

When asked what sources of information they are ³very likely² to consult
before making a decision about their entertainment options, 62% named Web
sites with user reviews as their top choice, even beating out a
knowledgeable friend (59%).

11% of retailers reported a 20% or more overall increase in conversions
as a result of adding reviews to their sites, 21% reported an 11% to 20%
increase and 5% reported a 1% to 10% increase.

Need more reasons to put customer reviews on your web site?

Here's one more:

By 2020, 84% of marketers agree that building customer trust will become
marketing¹s primary objective, and 82% agree that collaboration with
customers will prevail over marketing.



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