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Two Options for the 21st Century Small(er) Business

If you own a small(er) business, and most of us do, you have probably
managed your business like we all have. Except for managers and mechanics,
we hire “industrialized workers”.

That is we hire cogs in the system; people who want to be told what to do,
who are hired and trained to obey. These are jobs that get outsourced or
people who work cheap. This team needs a manager, a manager patient enough
to instruct, teach and measure.

The Downside: Sometimes you, the boss, are also busy getting new business,
inventing new products and generally working outside the organization. As a
result, you’re hoping that you have built the kind of organization where
people will do as they are told, do it on time and do it in a professional,
courteous and kindly manner.

Because if you’re not the leader of this type of organization and haven’t
built it in such a manner (you inherited it and never bothered to change
it), you will be disappointed, over and over.

But there are a couple of other ways to run a “small business.”

One Other Way Is to Look at Employees as “Being Equals”.
That is an organization staffed with people who have particular skills,
marketing and digital marketing, finance, personnel/training and
operations. Now I’m not saying that you need four people for this, but I am
saying you have four different functions that need to be covered, perhaps
by 3 existing people.

You could say that the Beatles were organized as "Being Equals". To make
this happen, each person who takes on the function has to be really
talented in that field, gifted and unique; he or she has to feel that
his/her function are essential for the ongoing success of the business

The Downside: Sometimes this team of equals may forget that their job is
ALSO coordination and communication with other team members and just
because each of them have unique skills, becoming a prima donna is a trap
that is far too easy for one or some of them to fall into.

The Second Way To Look At Employees Is “Your Merry Band of Men and Women.”
This is a group of people with similar goals, perceptions and approaches to
business. As a result, you can say to them, “use your best judgement" and
they go off and do the right thing. 99% of the time

As a quick sidebar, Nordstrom’s, has this one line in their policy manual,
“Use Your Best Judgement.  They can do that because they hire people who
have been screened to match the organization’s goals, approaches and

The Downside: This isn’t cheap or easy. You literally have to re-evaluate
your whole staff and decide what your goals, approach and perceptions are
and who matches or doesn’t match with what you want.  If you don’t spend
the money to recruit, hire and train, than you will be disappointed when
they “use their best judgement.”

The point is:  You do have options to organize and manage your business in
the 21st century to meet a new set of employee and consumer criteria.

In fact, there are many. These are just two of them. IMHO

What would you do or want to do?

Let me know, please and I’ll publish it!

fred kaplowitz
the kaploe marketing group
914 592 1326 office
516 359 4874 cell

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